Published May 14, 2023, 10:20 a.m. by Naomi Charles
The average person is bombarded with over 4,000 commercial messages per day. That’s a lot of noise to cut through, especially if you’re trying to reach a specific audience with a message about politics. And yet, political campaigns continue to pour money into advertising, because they know it works.
But what if there was a better way to reach voters? What if you could bypass the clutter and get your message directly to the people who are most likely to be receptive to it?
Welcome to the world of targeted political advertising.
Targeted political advertising is a form of online advertising that allows campaigns to narrowly target their audience with laser precision. Using data collected from voter rolls, consumer databases, and social media, campaigns can identify the voters they need to reach and deliver their message directly to them.
The benefits of targeted political advertising are clear. It’s more efficient than traditional advertising, it’s more cost-effective, and it allows campaigns to tailor their message to specific voters.
But targeted political advertising is not without its critics. Some say that it’s a form of “microtargeting” that allows campaigns to exploit voters’ personal data. Others worry that it will further divide the country along partisan lines.
As with any new technology, there are risks and benefits to targeted political advertising. But one thing is certain: it’s here to stay.
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you know they produce great cheese and
they're internationally known for what
and we wish them the very best of luck
in another 90 years
thank you so much randy thank you to the
whole shake shack team this is really
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free fries when you get vaccinated
i got vaccinated
you're saying i can get this
member of germany's far left linker
party was sitting in the front row
during the opening speech at a party
conference when a young man stopped in
front of her and threw the pie in her
i want you to look at this and think
some people love hamburgers some don't
really want to respect all ways of life
but if this is appealing to you just
think of this when you think of
i'm getting a very good feeling
about vaccination right this moment a
protester threw an egg at republican
candidate larry elder today as he walked
in venice and you know can i get five
espressos in one cup
what is that i need to express so don't
know but it's good trust me that's
no it's good no but like five of those
five in one cup
i'm coming at you from my apartment
that has still not been furnished
add one little bit on the end
there you go
i would give this a hard b-minus
the doses weren't i didn't think they
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was nervous cooking in front of you but
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it's very good
we had the most beautiful piece of
chocolate cake that you've ever seen and
president xi was enjoying it
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