March 29, 2024

Genre Bending: Interview with HCP Staff Pam Jaffee and Angela Craft



Published May 19, 2023, 1:20 a.m. by Arrik Motley


Angela Craft and Pam Jaffee are the dynamic duo behind HCP, a unique company that specializes in helping people with chronic pain. In this interview, they talk about how they got started, what they do, and how they're changing the way people view chronic pain.

Angela and Pam met while working at a pain clinic. They quickly became friends and realized they had a shared passion for helping people with chronic pain. They decided to start their own company, HCP, to provide more holistic and individualized care for their clients.

HCP offers a variety of services, including pain management, physical therapy, yoga, and meditation. They also offer workshops and support groups to help their clients cope with chronic pain.

Angela and Pam are committed to helping their clients live their best lives, despite chronic pain. They're changing the way people view chronic pain, and they're making a difference in the lives of their clients.

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hi everyone welcome back to genre

bending I'm Amanda Roundtree with the

library marketing department at

HarperCollins and today I have very

special guests with me two of my

HarperCollins colleagues as Pam Jaffe

and Angela craft and why don't you guys

tell them about what you do here ok my

name is Pam Jaffe special hello to all

the librarians out there I had a brand

direction and publicity for the Avon and

Voyager imprints so we really are the

genre vendors for the company we work on

romance and science fiction I'm the one

who gets the authors out and about on

the roads I try to make better

relationships with hopefully librarians

after this but also independent

bookstores and major account I work on

conventions I work on partnerships and

work in tandem with Angela building

promotions and contests to help support

the authors and basically improve our

outreach direct to consumers and pitch

media so we're never bored have a lot of

hats there yes and I'm Angela craft I'm

associate director of marketing for Avon

and Voyager and that means that I also

wear a lot of hats I handle our social

media presence on places like facebook

and instagram and i'm always plotting

new ideas for how to get the word out

directly to consumers again as well as

assisting our authors i help them with

how can they best use these platforms to

promote themselves to consumers and to

librarians awesome so since you both

worked so heavily with romance and

sci-fi and fantasy and all that what do

you enjoy most about working with genre

fiction I want the readers the most

really the these communities they seem

very different you know fine fiction

romance what do they have in common and

that is the fact that the readers are so

excited about them they want to read

everything by an author as soon as they

find a new one and in cases of romance

and fantasy especially you'll often have

authors that have a deep deep backless

for people who keep going back to see

and on the flip side of it having worked

across many genres and multiple types of

fiction and narrative nonfiction I love

the author's they are so down to earth

and they believe so firmly and what

they're writing of

out and the people they're reaching

we're finding out now you know we're in

definitely interesting times also the

romance authors are basically using

their events and their literature as a

platform for female empowerment and as a

publicist that's really great that gives

me great newsx you know news hooks to go

out and talk to let's say CBS early

morning or NPR and get fantastic kids

that really do talk about how romance

has changed since the 1970s and those

bodice-ripper days to now being such a

force for feminism and really just a

platform for these authors to go out and

talk about women's rights from

historical days to today and then the

other fun thing we're doing is science

fiction at science faction we do have

birthday coming up and Angela's been

working really hard with the Voyager

team to create what we're calling a

science fair so maybe you want to talk a

little bit about that yeah the the

Harper Voyager Science Fair is going to

be a lot of fun it's going to be for two

weeks in April and these Harper Voyager

authors are such an interesting diverse

group of people we have we have neuro

scientists that are authors we have

people that have studied space and

microbiology and there are medical

researchers so we thought that we have

these this great resource in our authors

we're going to have two weeks where we

have our authors celebrate all things

science across all sorts of social and

digital platforms from reddit to

Instagram to Twitter to Facebook talking

about their their scientific passions

and showing how as much as we love

exploring strange new worlds through

through fiction that Earth is actually a

strange and interesting place to explore

as well and there's so much fun to work

with and they work so fast something I

actually wanted the librarians to know

more about maybe help us spread the word

we have two who are Park Rangers and

when the alt national park rangers hit

the Twitter pain these two authors Laura

pickle and apparently emily martin emily

martin thank you both have deep Park

roots they wrote short fiction that

really celebrated Park Rangers and we

got it out thanks to Angela across all

you know Harper Voyager platforms but

then the publicist left into action and

got media to support them as well

they're really sweet sweet little pieces

of fictions that extra burdens made me

cry yes it really did and they do

celebrate the park rangers and that's

just one small aspect of science another

one we have is becky chambers she's

going to be going down to orlando

shortly to speak with an astronaut so

that's really cool she'll be at the

Kennedy Space Center and that's

something that we actually like to get

out on Facebook line we're always trying

to do something interesting and

different only she's a space geek

associated is out of her mind excites

you know excited on this so very

important aspect here what are your top

picks for the summer and fall coming up

what are your highly to have hit more of

the summer books so I'll start out

Richard Kadri is out with a new Sandman

slim book he is back it's dark it's very

mad Max so if that's us anything to you

to kill society it's out june six and

then julia quinn is doing something

really different love julia quinn really

different i know like that's the one

that you're expecting to hear about from

avon but I was actually emailing with

Betty Lee Fox all weekend long because

she i centered the manuscripts at the

girl with make-believe husband on the

fly as soon as i got it oh my god it's

so much different than anything she's

ever written she's like it was so tender

and it was heartfelt and here's the

thing it takes place of course in

Edwardian period these are the

Bridgerton for bears but this story

takes place in colonial or actually

revolutionary new york so it's really

cool so don't be able to anyone who's

into the overriding hamilton mania right

now because it shows what the British

life here was like during the Revolution

and a danger of being a Brit here in New

York during the revolution so it was

stunningly well read and written and I

think you guys are all going to go gaga

over it yes definitely and that I am

crazy about paranormal

urban fiction just crazy and I couldn't

be more excited to have gotten early

copies of the manuscripts of white hot

and wild fire which is a new back to

back from ilona andrews coming out where

it's the second and third in our hidden

Legacy series which has these

super-powered primes and mages running

amok in Houston there's a secret society

that's trying to overthrow the

government and if everything you love in

ilona andrews everything you love about

Daniel's and current accept the passion

in the romance is amped up even further

and then everything about it just gets

your pulse pounding and they're so close

together so it's not like you have to

wait a year essentially that's who you

only have to wait a month one is a 530

and the other ones out 725 so librarians

probably get first is I'm reading them

yes I know there's a lot of librarian

love going on for white hot on anal Vice

right now so check out the eagle and

there's still time yeah I know as a

moyel fires going on so oh I'm so

excited ilona andrews is one of my

favorites for paranormal romance so okay

well continuing with the romance seemed

there's an author that I know it's

familiar to your viewers as they're a

Sarah mcclain kids they have the Duchess

coming out this summer and I think that

this is going to speak very highly to

what Pam was talking about earlier with

romance being a way for women to talk

about what's important to them and how

how passionate it can be because they

have Duchess opens with a woman in

Regency England demanding a divorce

because her husband doesn't treat her

right and so there's this wonderful the

man's going to have to literally get on

his knees and beg for this woman to take

him back while she makes her own demands

of how a woman should be treated and how

she should be respected I'm just an

interjection on styrofoam cuz I know

she's been with you on this program I'm

genre-bending yeah she also wants to

talk to librarians more about romance at

resistance so if you're at all

interested in connecting with this

author she's super friendly and had the

platform as she wants to share

specifically with librarians yeah so

definitely stay tuned for more from her

and if you haven't checked out her

interview on genre-bending definitely do

that it's available and up now so when

she talked a lot more about day of the

Duchess and her

on romance very cool interview a lot of

fun and then changing gears a little bit

but also coming out in July we have a

book for Wesley Snipes he has written an

urban fantasy novel called talent of God

and it's going to be a great you know

this just a cinematic ethic of really

the battle between good and evil as well

as between faith and science because

this book is set in modern day Chicago

and a holy warrior comes to a doctor in

a Chicago hospital and tells her that

she is the chosen one that she is

somebody that has great strength and

great face even though she does not

actively acknowledge it and she is going

to be kind of Chicago's last line of

defense as demons are attempting to take

over the good people of Chicago I'm

really excited about that one too it

literally reads like a blade movie in my

head like as I'm going through I can see

the action of grittiness of it and it

still has that great kind of paranormal

religion aspect too oh yeah a lot of fun

there's a lot of conversations that are

going to be able to crop up among

readers about what does it mean to be a

person of faith in the 21st century just

a geek out a little doctors tonight's

the show tonight had we had

conversations with them and he's just so

relatable and so excited about this book

and it's so cool from Voyager to be

working with Wesley Snipes yeah it's a

great addition to the list such a great

mother and end great guy yeah really and

finally this is going forward into the

fall this comes out in November from a

debut author sa chakraborty and her

debut book is called City of Brass which

is a 18th century historical fantasy

novel that set in the Middle East and

deals with all kinds of strange

mythology and a great adventure story

set in a very familiar yet very magical

place mm-hmm I love how it works in all

the mythology the gym of a genie in them

hmm it's a hot read absolutely I really

like that one cuz it's so different from

a lot of the fantasy that we have going

on today just to cust like the Middle

Eastern cutting and like all of the

minus two like religious aspects but

there's a lot there that like I'm

unfamiliar with that was really cool to

be thrown in there along with the author

has studied this time period he studied

this area of the world so she has a lot

of deep ties to this area and you can

just feel the love that she has for this

part of the world and for these stories

mm-hmm well thank you guys so much for

sharing your top picks and sharing what

you do here thank you guys for watching

and definitely check back soon for more

great stuff from genre-bending

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