How to Make an Art Video for Social Media: Reels, Tiktoks, Shorts, and More

hello my name is hannah or the obanoff

or theobanoff uh today i'm going to show

you how to make an art video whether you

love them or hate them video content is

the new thing on social media

with the rise of tick tock instagram and

other platforms are rolling out

reels and shorts and other quickly

consumed video content this has been

super tough for a lot of artists whose

work might not lend itself to video

format or who may find making a video

just too hard to do

i'm a painter and i've managed to figure

out a way that works for me so i'm going

to share with you my tips for how to

make an art video easily

there are lots of ways to do this and a

lot of them require professional or

expensive equipment video making can

also be really time consuming

is this method the most professional

no but it is cheap and easy and it

doesn't require that you are a

professional videographer

none of the materials in this video are

sponsored and of course there are

alternatives for everything i'm just

sharing with you what works well for me

the idea though is that making a video

shouldn't interfere with your ability to

create artwork as if you weren't even

recording there are three things that

you will need number one you need a

smartphone

whatever you have i'm sure is fine

number two you need a phone holder clamp

arm like this

i got this on amazon for 10 bucks and

third you will need a video editing app

i like the app video shop because it's

pretty straightforward and easy to use

i prefer using a third party editor so

that i only have to edit once instead of

having to cut my video in instagram and

tick tock and anywhere else i want to

post it i also like using an app because

it means that i don't have to move video

content from my phone to my computer and

back again and the whole idea here is

we're trying to make this as easy on us

as possible

for settings we're going to record

normally meaning not in time lapse we're

also going to change to 60 frames per

second on an iphone that's here and

remember to clean your lens

we're not going to record the entire

process we're just going to show bits

and pieces along the way as the project

comes together to start set yourself up

to work normally

clamp your phone to your desk easel or

chair

as i'm working i keep my phone and phone

holder completely out of my way until i

have a good paint stroke coming up or if

i'm changing colors or making some other

big change to my piece

when you're ready bend the arm to show

your work in the frame and record about

20 to 30 seconds remember to record

normally not in time lapse

then stop recording move the arm back

out of your way and keep working like

normal

do this every so often

let each shot and angle be slightly

different maybe some more top down some

more at an angle some closer up some

people like to avoid showing the entire

piece in the frame until the very end to

keep people guessing and keep people

engaged i like to aim for about 10 to 12

clips in total

this method should allow you to work

pretty normally even over the course of

multiple days even over weeks

but remember don't fake it so no

paintless brushes going over already

painted areas

when you're finished let that last clip

hold on your final piece a little longer

if you want to get fancy you can reveal

your finished piece by bringing it into

frame in your last clip

now that we have all of our clips on our

phone let's edit

i load all of my clips into video shop

and you should see them on a timeline

like

this now remember attention spans are

short and the longer somebody stays on

your video the better for algorithm

performance

the goal for this edit is quick cuts and

engaging or kind of zone out zen footage

here's exactly what i do

first i like to cut every one of my

clips to exactly six seconds

make sure that that six second clip is

the most interesting part of the video

segment

i cut the last clip to about 12 seconds

give or take the edit on the last clip

doesn't matter too much at this point

next i remove the sound from all clips

this way i don't have to deal with it

later

[Music]

next increase the contrast if it's

necessary sometimes when you record

things with your phone your artwork can

look a little washed out

in video shop i find that changing the

contrast to 60 makes my artwork look a

little cleaner

finally we're going to increase the

speed of all video clips to two times

in the end you should have a video clip

that's about 30 seconds in total if you

need to now's a good time to shorten

that last clip but make sure that it

holds on your finished artwork for a

good amount of time

click export and you're ready to share

here are some tips for posting

when you post on instagram you want to

share your video as a real not just a

video

use the app's audio don't try to add

music to the clips separately just pick

something out of the library

you want to pick an engaging cover photo

and don't overdo it with hashtags in the

caption

on instagram you can keep them in the

comments on tick tock try to limit to

three to five

hit share and that's it the idea is that

the process of recording your video

shouldn't interfere with your ability to

create your art which is the most

important thing

this method of editing can be done

quickly on your phone in front of the tv

later and ultimately simplifies the

process enough that you'll be able to

create more video content without

worrying about it so much

don't get frustrated if your first few

videos don't perform as well as you want

them to it can take some time to build

this up give it a shot let me know how

it goes in the comments of course please

feel free to share any additional tips

or recommendations you might have don't

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