March 28, 2024

How to START + RUN your Event Planning Business!!



Published May 20, 2023, 4:20 p.m. by Courtney


Congratulations on your decision to start an event planning business! This is an exciting and rewarding industry to be in, and there is certainly no shortage of events to plan!

No matter what type of events you plan on specializing in, there are a few key things you need to do to get your business off the ground. Here are a few tips from Miss Event Planner on how to start and run your event planning business:

1. Do your research

Before you start planning any events, it is important to do your research and understand the event planning industry. There are many different facets to this business, so it is important to have a good understanding of the different types of events, the planning process, and the industry as a whole. This will help you be more successful in your business and avoid any potential pitfalls.

2. Create a business plan

Once you have done your research, it is time to start putting together a business plan. This document will outline your business goals, strategies, and how you plan on achieving them. Having a well-thought-out business plan is essential for any successful business, so make sure to take the time to create one.

3. Develop a marketing strategy

Now that you have a business plan, it is time to start marketing your event planning business. There are many different ways to market your business, so it is important to find a strategy that works best for you. There are a number of marketing channels you can use, including online, offline, and word-of-mouth. Figure out which channels will work best for you and your budget, and then start promoting your business.

4. Get organized

As an event planner, organization is key. You need to be able to keep track of all the different elements of each event you are planning, as well as the details of each client. There are a number of ways to get organized, including using software or hiring an assistant. Find a system that works for you and stick to it.

5. Stay professional

No matter what type of events you are planning, it is important to always maintain a professional attitude. This means being punctual, organized, and respectful to both your clients and vendors. Remember that your reputation is everything in this business, so always strive to provide the best possible service.

By following these tips, you will be well on your way to starting and running a successful event planning business. Just remember to always do your research, create a solid business plan, and stay professional, and you will be sure to find success in the event planning industry.

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[Music]

so today I have a special video for you

guys I'm going to be talking to you guys

about how I run my particular event

planning business from consultation to

follow-up this is going to be a general

sequence of how I conduct my business

you guys aren't going to want to

literally take this word for word

because you guys are going to have to

adapt this to your specific niche to

your specific services and what works

best for you most of my clients find me

via a Google search I get a probably 95%

of my clientele

via Google lots of my clients type in

keywords like hip spa party or kids

event planner near me and then I end up

popping up either in my listing via my

website or in Google Maps if I'm in the

vicinity of their location right now I

do not do any advertising at all I used

to do a lot of advertising on Craigslist

when it was free it is now not free and

fortunately anymore it is I believe five

dollars of post which is not that bad

but it used to be free so that's my form

of advertising that I use in the

beginning and it really did work for me

as well as just making sure that I was

updating my Yelp pages and my Google

business pages those were all free forms

of advertising

I would professionally suggest you guys

invest in some sort of advertising it is

something that will definitely help you

grow if done correctly

once clients find me they'll go ahead

and look over my website my website

includes every single thing that a

client could possibly be interested in I

have my packages listed I have my

pricing I am a proponent of fixed

pricing and packages I really like that

a lot of event planners don't use that

there's about three methods that mostly

that event planners used for their

pricing so listen on my website is my

packages my pricing I've frequently

asked questions they can see my gallery

of work that I've done before they can

see some testimonials and client reviews

of myself and I link to all my social

media platforms as well as my yelp

review page most of my clients out there

they've looked over my website will go

ahead and follow the rules and submit a

party request some would just refer to

chat with me and they will use my

contact form to send me a message and

ask for me to give them a call back

because they have some questions or want

to go over some things I highly highly

recommend you guys having a party

questionnaire maybe in the near future I

can create one for you guys if you guys

need a sample one would be editable so

you could tailor it to your own business

once the client sends over their party

questionnaire I will go ahead and look

over it I will confirm availability I'll

make sure I have hostesses and help

because you guys sometimes are going to

need help for those specific days I will

go ahead and mock up for them they're

itemized party quote so they can see

exactly what they requested and how much

everything is going to cost so I send

that all to them in an email once they

look over it if they agree upon it then

they will go ahead and send back to me

the assigned party contract they will

also send to me the party deposit I do

not do anything for that event unless

the party deposit has been received and

I repeat do not do any work for a client

until you have received your party

deposit do not put in any orders I don't

care what kind of cell you see I don't

care if they really they just promised

you promise you promise you that they're

gonna

you do not do any work for a client

until you have received that party

deposit what I will do is what soon as I

have a party booked I immediately put it

on my calendar I like to stay organized

I also have available a client checker

and I will link it in the description

box if you guys want to print that out

to help you stay organized if you need

some kind of printable sheet when I

begin working on an event what I like to

do is create a mood board I don't do

this for all of them but I do what it's

a specific theme I also will go ahead

and put in some initial orders of things

that I know for sure that I'm going to

need like tablecloths and things of that

matter and then I will go ahead and just

kind of mock up the plan of what we're

going to be doing just to make sure that

I'm organized and I know what the game

plan is for the event now around this

stage is kind of where you guys might

differ like say your wedding event

planner or something like that you guys

are probably going to need to go to the

venues and check out the venue maybe

speak with the event coordinator at the

venue and you're gonna have to do some

additional steps here and there my

particular business I do not go and

check out the venue ahead of time this

is because I've created a setup that

generally works at any event

so between the clients booking and their

actual event usually it's a month or two

for my particular business you guys

might even have up to like a year

depending on what your niche is in that

time I will be handling other events

that were booked ahead of them that's

falls in line in the calendar of course

and I'll be in communication with my

client as needed just make sure you guys

are always communicating your

consultation policies to your clients up

front so they are aware that they need

to value your time so for me about two

weeks ahead of time

I'll start placing in the final orders

of anything that I didn't place earlier

when they event first started I'll make

sure that I'm going in gathering all my

material the rest of my shopping

sometimes I will even do it the week up

but that is only when I'm ordering from

Amazon Prime I am a big proponent a big

fan of Amazon Prime it absolutely saved

my life I can't believe that I was ever

doing event planning without being a

part of Amazon Prime if you guys want to

join click the link up here it will save

you so much time insanity I was running

around going to stores buying certain

things that I can just easily order

online that could be shipped to me in

two days Amazon Prime can get it to you

in two days and sometimes you might even

only have to pay $5.99 to get it shipped

the next day it is an absolute lifesaver

I swear by Amazon Prime

so the week of once I have everything

together I'll begin prep for the party

so that's usually like crafting anything

I need to the craft putting together

goodie bag setting up the final setup

for me to kind of reduce the week of I

will also go ahead and submit the final

details to my client and any final

documents that they need to send and a

day or two before the event I prep

impact I make sure things are all done

ahead of time the day of the event me

and my hostesses will arrive about two

hours before the start of the event is

that once my setup is complete I will go

ahead and take all the pictures and the

videos needed so that I can use for

future promotion and then once the party

start time starts

me and my hostesses will conduct the

activities with the girls listed in the

package that that particular client

chose so to conclude my business with my

client once the event is done within the

next week I will go ahead and send them

a client album with pictures that were

taken if that is included in the package

I will also send them my concluding

business email just thanking them and

requesting a review on either Yelp or

Google I prefer Yelp and then hopefully

some referrals will come of it so that

was my even planning sequence like I

said make sure you guys are taking what

I say and tailoring it to your specific

niche and your specific business if you

guys need more help with your business

starting it and branding it I have my

business guide that I will link up here

in down below it is printable and it

will help you just organize your

business and get it branded like a pro I

appreciate all of you guys who stayed

till the end and make sure to subscribe

and hit that notification bell if you

haven't already and I'll see you in the

next video

[Music]

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