Published May 20, 2023, 4:20 p.m. by Courtney
Congratulations on your decision to start an event planning business! This is an exciting and rewarding industry to be in, and there is certainly no shortage of events to plan!
No matter what type of events you plan on specializing in, there are a few key things you need to do to get your business off the ground. Here are a few tips from Miss Event Planner on how to start and run your event planning business:
Before you start planning any events, it is important to do your research and understand the event planning industry. There are many different facets to this business, so it is important to have a good understanding of the different types of events, the planning process, and the industry as a whole. This will help you be more successful in your business and avoid any potential pitfalls.
Once you have done your research, it is time to start putting together a business plan. This document will outline your business goals, strategies, and how you plan on achieving them. Having a well-thought-out business plan is essential for any successful business, so make sure to take the time to create one.
Now that you have a business plan, it is time to start marketing your event planning business. There are many different ways to market your business, so it is important to find a strategy that works best for you. There are a number of marketing channels you can use, including online, offline, and word-of-mouth. Figure out which channels will work best for you and your budget, and then start promoting your business.
As an event planner, organization is key. You need to be able to keep track of all the different elements of each event you are planning, as well as the details of each client. There are a number of ways to get organized, including using software or hiring an assistant. Find a system that works for you and stick to it.
No matter what type of events you are planning, it is important to always maintain a professional attitude. This means being punctual, organized, and respectful to both your clients and vendors. Remember that your reputation is everything in this business, so always strive to provide the best possible service.
By following these tips, you will be well on your way to starting and running a successful event planning business. Just remember to always do your research, create a solid business plan, and stay professional, and you will be sure to find success in the event planning industry.
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[Music]
so today I have a special video for you
guys I'm going to be talking to you guys
about how I run my particular event
planning business from consultation to
follow-up this is going to be a general
sequence of how I conduct my business
you guys aren't going to want to
literally take this word for word
because you guys are going to have to
adapt this to your specific niche to
your specific services and what works
best for you most of my clients find me
via a Google search I get a probably 95%
of my clientele
via Google lots of my clients type in
keywords like hip spa party or kids
event planner near me and then I end up
popping up either in my listing via my
website or in Google Maps if I'm in the
vicinity of their location right now I
do not do any advertising at all I used
to do a lot of advertising on Craigslist
when it was free it is now not free and
fortunately anymore it is I believe five
dollars of post which is not that bad
but it used to be free so that's my form
of advertising that I use in the
beginning and it really did work for me
as well as just making sure that I was
updating my Yelp pages and my Google
business pages those were all free forms
of advertising
I would professionally suggest you guys
invest in some sort of advertising it is
something that will definitely help you
grow if done correctly
once clients find me they'll go ahead
and look over my website my website
includes every single thing that a
client could possibly be interested in I
have my packages listed I have my
pricing I am a proponent of fixed
pricing and packages I really like that
a lot of event planners don't use that
there's about three methods that mostly
that event planners used for their
pricing so listen on my website is my
packages my pricing I've frequently
asked questions they can see my gallery
of work that I've done before they can
see some testimonials and client reviews
of myself and I link to all my social
media platforms as well as my yelp
review page most of my clients out there
they've looked over my website will go
ahead and follow the rules and submit a
party request some would just refer to
chat with me and they will use my
contact form to send me a message and
ask for me to give them a call back
because they have some questions or want
to go over some things I highly highly
recommend you guys having a party
questionnaire maybe in the near future I
can create one for you guys if you guys
need a sample one would be editable so
you could tailor it to your own business
once the client sends over their party
questionnaire I will go ahead and look
over it I will confirm availability I'll
make sure I have hostesses and help
because you guys sometimes are going to
need help for those specific days I will
go ahead and mock up for them they're
itemized party quote so they can see
exactly what they requested and how much
everything is going to cost so I send
that all to them in an email once they
look over it if they agree upon it then
they will go ahead and send back to me
the assigned party contract they will
also send to me the party deposit I do
not do anything for that event unless
the party deposit has been received and
I repeat do not do any work for a client
until you have received your party
deposit do not put in any orders I don't
care what kind of cell you see I don't
care if they really they just promised
you promise you promise you that they're
gonna
you do not do any work for a client
until you have received that party
deposit what I will do is what soon as I
have a party booked I immediately put it
on my calendar I like to stay organized
I also have available a client checker
and I will link it in the description
box if you guys want to print that out
to help you stay organized if you need
some kind of printable sheet when I
begin working on an event what I like to
do is create a mood board I don't do
this for all of them but I do what it's
a specific theme I also will go ahead
and put in some initial orders of things
that I know for sure that I'm going to
need like tablecloths and things of that
matter and then I will go ahead and just
kind of mock up the plan of what we're
going to be doing just to make sure that
I'm organized and I know what the game
plan is for the event now around this
stage is kind of where you guys might
differ like say your wedding event
planner or something like that you guys
are probably going to need to go to the
venues and check out the venue maybe
speak with the event coordinator at the
venue and you're gonna have to do some
additional steps here and there my
particular business I do not go and
check out the venue ahead of time this
is because I've created a setup that
generally works at any event
so between the clients booking and their
actual event usually it's a month or two
for my particular business you guys
might even have up to like a year
depending on what your niche is in that
time I will be handling other events
that were booked ahead of them that's
falls in line in the calendar of course
and I'll be in communication with my
client as needed just make sure you guys
are always communicating your
consultation policies to your clients up
front so they are aware that they need
to value your time so for me about two
weeks ahead of time
I'll start placing in the final orders
of anything that I didn't place earlier
when they event first started I'll make
sure that I'm going in gathering all my
material the rest of my shopping
sometimes I will even do it the week up
but that is only when I'm ordering from
Amazon Prime I am a big proponent a big
fan of Amazon Prime it absolutely saved
my life I can't believe that I was ever
doing event planning without being a
part of Amazon Prime if you guys want to
join click the link up here it will save
you so much time insanity I was running
around going to stores buying certain
things that I can just easily order
online that could be shipped to me in
two days Amazon Prime can get it to you
in two days and sometimes you might even
only have to pay $5.99 to get it shipped
the next day it is an absolute lifesaver
I swear by Amazon Prime
so the week of once I have everything
together I'll begin prep for the party
so that's usually like crafting anything
I need to the craft putting together
goodie bag setting up the final setup
for me to kind of reduce the week of I
will also go ahead and submit the final
details to my client and any final
documents that they need to send and a
day or two before the event I prep
impact I make sure things are all done
ahead of time the day of the event me
and my hostesses will arrive about two
hours before the start of the event is
that once my setup is complete I will go
ahead and take all the pictures and the
videos needed so that I can use for
future promotion and then once the party
start time starts
me and my hostesses will conduct the
activities with the girls listed in the
package that that particular client
chose so to conclude my business with my
client once the event is done within the
next week I will go ahead and send them
a client album with pictures that were
taken if that is included in the package
I will also send them my concluding
business email just thanking them and
requesting a review on either Yelp or
Google I prefer Yelp and then hopefully
some referrals will come of it so that
was my even planning sequence like I
said make sure you guys are taking what
I say and tailoring it to your specific
niche and your specific business if you
guys need more help with your business
starting it and branding it I have my
business guide that I will link up here
in down below it is printable and it
will help you just organize your
business and get it branded like a pro I
appreciate all of you guys who stayed
till the end and make sure to subscribe
and hit that notification bell if you
haven't already and I'll see you in the
next video
[Music]
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