Published May 24, 2023, 10:20 a.m. by Naomi Charles
As a life insurance agent, it is your job to educate your clients about the different types of life insurance products available and help them choose the best policy for their needs. Here are some tips to help you get started:
1. Know the different types of life insurance products. There are whole life, term life, and universal life insurance policies. Each has its own set of benefits and features.
2. Be familiar with the different riders that can be added to a life insurance policy. Riders can provide additional coverage for things like long-term care or critical illness.
3. Help your clients understand the difference between face value and cash value. Face value is the death benefit that will be paid out to the beneficiary. Cash value is the money that can be accumulated inside the policy and borrowed against.
4. Explain the importance of choosing the right beneficiary. The beneficiary is the person who will receive the death benefit from the policy. It is important to choose someone who is financially responsible and who will use the money wisely.
5. Discuss the different ways to pay for a life insurance policy. Premiums can be paid monthly, annually, or through payroll deduction.
6. Review the policy periodically with your clients. It is important to keep up with changes in their life circumstances so that the policy can be adjusted accordingly.
7. Help your clients compare different life insurance policies. There are many factors to consider when choosing a policy, such as premium amount, death benefit, cash value, riders, and more.
8. Offer your clients a free life insurance quote. There are many websites that offer free quotes from different insurers.
9. Be available to answer your clients' questions. They will have many questions about life insurance and it is important that you are able to answer them in a way that is easy to understand.
10. Use these tips to help you get started in becoming a life insurance agent. By following these tips, you will be able to better educate your clients and help them find the right policy for their needs.
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do you ever get confused of the
different types of life insurance that
are out there
stay with me because today i'm going to
break them down and show you the
difference between each
hi my name is jeremy smith and over the
better part of the last 16 years i've
been an agent
a manager an owner operator of my own
brokerage and for the last seven years
i've been a business coach
traveling the country helping agents and
agency owners grow their practice
stay with me because i'm going to try
and help you grow yours if you've been
on youtube before then you know
the game please like comment hit
subscribe so welcome to life insurance
101.
there's three main types of life
insurance term
whole life and universal life i'm gonna
i'm gonna break down each one of these
three
let's start with term because it's it's
the easiest to understand
term is a life insurance policy that has
a specific premium for a specific
death benefit for a specific set of time
of all the three insurance options out
there term is the cheapest insurance
there is
it normally goes in variations but
normally it's
10 20 or 30 year terms the longer you
have
uh the term the more expensive the
premium is going to be
the reason i say it's a lot of times an
insurance policy bought by younger
people
is because once you get older let's say
you're maybe 55 years old
that's probably about the the latest
you're ever going to be able to buy a
30-year term
insurance policy for you most likely 20
years is probably the most at that point
you get up to 60 65 years old
the most you may be able to buy at that
point might might be a 10 or a 15-year
term
so the older we get the less our options
are and therefore that's why a lot of
times term is a policy
for younger people it's obviously the
cheapest policy and life insurance
policy you can buy as well
let me move on and talk to you about the
second type of insurance
a whole life policy is a permanent
insurance
and typically people buy whole life
policies for one of two reasons
number one is to leave money
to their beneficiaries or their estate
it's a policy that should always be
there and never run out if it's
written correctly unfortunately too many
times in my career have i seen policies
that are not written correctly
one of the things about a whole like
policy that's supposed to do is the cash
value is supposed to build
in your accumulation stage when you're
making premium payments
and the cash value is supposed to build
up enough that when you get later in
life
the cash value can will pay the premiums
on that policy for the rest of your life
so you don't have to make those premium
payments
when you get older and you're not
working and the income is lower
unfortunately what i see all the time is
that insurance agents in the past have
written these policies
and they haven't they haven't
established enough premium
for the client in the beginning stages
of the life insurance policy
so therefore not enough cash value is
built up
through their later years in life and
therefore the policy explodes
in their late 80s before a lot of people
are passing away or dying these days
and so then what happens in that
scenario is they've either got to make
some huge premium payment
to keep the policy alive or the whole
thing collapses and they made all those
premium payments for nothing
this however though is a huge
opportunity for you as an agent because
there is i'm telling you there's
so many policies that are out there
right now that are going to blow up
and so you as an agent just getting the
basic information
uh of these policies from your clients
what their premium is what their death
benefit is
how much cash value do they have in the
policy and taking that to your life
marketer
you can be a hero to that client and and
and replace that life insurance policy
and write it properly so it doesn't blow
up in their face
and the best thing about that is you
don't have to talk them into buying it
they already have it
your job as an insurance agent is just
to find the problems
and give them the solutions the other
reason people buy whole life insurance
policies
is to build cash value a lot of younger
people
do this they'll build cash value make
premium payments and build the cash
value through their accumulation stage
so that when they get later in life they
can use that cash value themselves
okay the it's a theory called the be
your own banker
theory or be your own banker system it's
something i'll i'm going to do a whole
video just on that on that theory and
that system
the logic though is this the logic is is
that you build that cash value up in
your life insurance policy
and you borrow from it instead of
borrowing from the bank
and therefore paying yourself interest
instead of the bank interest
so the third type of insurance is called
universal life insurance
i'm a big fan of universal life
insurance and in mainly just because of
the flexibility that this policy allows
it allows you as the agent to manipulate
the cash value or the death benefit or
the premium
in order to make the goals of the client
happen for example
if the goal of your client is to leave
as much money behind to
their kids or grandkids or their church
or their charities
then what you can do in a universal life
insurance policy is is you can actually
build it
to where the cash value builds super
slow
super low so the death benefit can be at
a max
okay you can you can fluctuate those uh
those different uh
buttons kind of like the equalizer on
your stereo
just the opposite i personally have a
universal light policy and the reason
isn't
so that i can leave a lot of money to my
kids or grandkids in it
it's so that i can use kind of like in
the whole life policy we talked about so
i can use the cash value of it
and borrow that money tax-free
interest-free payback myself
so my universal life policy i've got a
two hundred thousand dollar death
benefit
a hundred dollar a month premium but
what i do is i do what they call super
funding it
so i pay 500 a month into that premium
therefore not my death benefit but my
cash value is growing
super fast therefore once again i can
use that cash value when i need to
to purchase something down the road like
a car rather than go in the bank to
purchase that car
again the big value to me in a universal
light policy is the ability
to maneuver and manipulate those
different those different levers
the flexibility of a universal light
policy is the true value of it
so if you watched some of my earlier
videos a couple different videos i
talked about
my agencies uh back in the day when i
had an agency
we never sold a lot of life insurance
what we did do though is we replaced a
lot of life insurance
and if you are really new to life
insurance or you're new to this channel
and you haven't watched some of my
earlier videos
i want to i want to teach you something
that's that's super vital for you as an
agent to understand
it used to be back in the 1950s 1960s
when we bought a life insurance policy
it was based on about four things it was
based on her age
it was based on her health it was based
on how much coverage we wanted
and it was based on a mortality table or
how long were expected to live
well when you buy life insurance policy
today it's still based upon those same
things
the difference though is that just these
last few years
has the insurance companies finally
updated their mortality tables
to represent that we're living longer
therefore stretching out
the cost of insurance lowering the cost
of insurance
if you find a life insurance policy i
don't care if it's a term a whole life
or a universal life
you find in a life insurance policy
that's older than say five or six years
old
there's a really good chance that as
long as they're they're still
still have their health they can still
qualify for a new life insurance policy
that you can replace that policy and
give them more death benefit
or lower their premiums improve their
policy one way or another
just with the stroke of a pen and it's
all because
these mortality tables have finally been
updated by the insurance companies to
represent that we're living longer
so in your practice i don't know what
you do whether you sell medicare
supplements or final expense
if you sell annuities if you sell
everything hopefully you're using a fact
finder
but in your in your appointments with
your clients if you just simply ask the
question do you have life insurance
and then find out their death benefit
their premium
their cash value and maybe their term
and take that information back to your
marketer
you will find that a good percentage of
your clients will give that information
to you very easily
if you identify a problem it'll be the
easiest lay down sale you ever had and
you'll be a hero to your client
i look forward to seeing our next video
i'm going to break down on our next
video
the last type of insurance that i think
is the most overlooked product that we
as insurance agents in the united states
miss and don't offer
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