2CUTURL
Published May 24, 2023, 9:20 a.m. by Naomi Charles
I'm not going to bore you with my entire life story, but suffice it to say that I was not always the picture of health. In fact, just a few years ago I was 50 pounds overweight, out of shape, and generally unhappy with my physical appearance. Thankfully, I found the motivation to change my lifestyle and get in shape. And, even more importantly, I found the knowledge and resources necessary to start my own fitness business from scratch.
If you're reading this, then chances are you're interested in starting your own fitness business. Whether you're a certified personal trainer or just someone with a passion for health and fitness, there's no reason why you can't be successful in this industry. In fact, with the right approach, starting your own fitness business can be surprisingly easy.
Here's exactly what I did to launch my own fitness business, starting from scratch:
The first step to starting any business is identifying your target market. Who are you going to sell your products or services to? When it comes to fitness, there are endless possibilities. You could focus on helping people lose weight, gain muscle, or simply improve their overall health. Personally, I decided to focus on helping people lose weight because it was an area that I was familiar with and passionate about.
In today's digital world, it's absolutely essential to have a strong online presence. That's why one of the first things I did was create a professional website for my fitness business. Your website will be your virtual storefront, so make sure it's designed in a way that is visually appealing and easy to navigate.
Social media is a powerful marketing tool that can help you reach a large number of potential customers with minimal effort. I started by creating accounts on the major platforms (Facebook, Twitter, Instagram, etc.), and then I began posting engaging content on a regular basis. I also made sure to interact with other users and respond to any comments or questions they had.
In addition to posting on social media, I also made sure to create valuable content that would help my target market. I started a blog and began writing articles that offered tips, advice, and information on losing weight and getting in shape. I also created helpful resources like workout plans and nutrition guides.
One of the best ways to grow your fitness business is to connect with other professionals in the industry. I made sure to attend industry events, join relevant online communities, and network with other trainers and coaches. These connections have not only helped me grow my business, but they've also allowed me to learn from some of the top experts in the field.
Starting a fitness business from scratch may seem like a daunting task, but it's actually much easier than you might think. By following the steps outlined above, you'll be well on your way to success.
You may also like to read about:
if I had to start from zero with only a
personal training certification
along with all the knowledge I have
today how would I get started with
becoming a successful online fitness
coach in the beginning you all I
struggled a lot and what I went through
I don't wish that on anybody all right
some of the stuff I wish for you all
because you gotta you know you gotta
learn a little bit but the Deep failures
that I went through and the Deep
struggles I don't miss out on you at all
so the purpose of this video is to teach
you exactly what I would do right now to
shortcut your learning curve so that you
can get better results and so that you
can save money and not go through all
the struggling and the pain that I went
through I graduated with a degree in
exercise science from Valdosta State
University I already spent seventy
thousand dollars on my education but
after I graduated I actually spent an
additional seventy thousand dollars on
Fitness and business coaches so that I I
could learn how to become successful my
only goal after graduating was to become
successful I wanted to make a lot of
money I wanted to work for myself and I
was willing to do whatever it took I
went down that road that seventy
thousand dollars wasn't on just one
business coach it was actually between
seven to eight different coaches and the
reason why I spent so much is because
after I went through one coaching
program I learned something but I didn't
learn everything that I needed to know
from that one person every single coach
was missing something there was no
One-Stop shop after going through these
seven to eight different Fitness and
business coaches I finally cracked the
code I finally learned how to scale my
business and grow my page and do all the
things right so I came to a Crossroads I
could continue to scale my business
which I did I scaled it to around 28 25
000 a month and I was very happy at that
number and I could continue to scale it
to around fifty thousand dollars a month
and I'll probably be capped there or I
can make a lateral move and start
teaching other Fitness coaches how to do
exactly what I just did to scale to 20
to 25 000 a month without spending
seventy thousand dollars or years trying
to acquire the knowledge to figure
everything out and that's exactly what I
chose to do so why does all of that
matter and why should you pay attention
to that it's because with all the
knowledge and training that I have built
up to this point I want to teach you
exactly what I would do if I had to
start all over today right so that's why
I'm excited for this video and it's
gonna be pretty cool the first thing I
want to go over is defining what a
successful online fitness coach actually
looks like so there's a ton of different
ways to define success but in terms of
today's video we're going to define
success as money
and freedom
all right so you being an online fitness
coach this is what we're looking for
we're looking for money and freedom so
I've had to start all over again the
very first thing that I would do is look
the part all right why is that so
important well looking the part is all
about marketing yourself and if you're a
coach and you're teaching other people
how to get in shape you should probably
be in shape right
right that doesn't mean that you need to
be four percent body fat you just need
to be a great representation of whatever
you're marketing okay does that make
sense I hope it does I want to give you
another example say if you're a woman
and you're teaching other women how to
build a nice booty well you should have
a nice booty you can't be having a
pancake booty teaching other women how
to build a nice booty because you're not
a great representation of what you're
marketing so whatever you're marketing
you just need to know that you need to
be a great representation and you need
to look the part all right you are
literally a walking billboard your body
and your physique sells itself you
really don't have to do that much
talking when you look the part right and
people will judge you on how you look
first before you open your mouth and
develop a relationship with them if you
have person a and you you have person B
right but person a looks the part
and person B is book smart right so they
know how to get in shape but they don't
look in shape if you went to the gym and
you saw person a stand right next to
person B and you're looking to lose some
weight and get into great shape one
looks apart and one is book smart who
are you gonna go to First without even
talking to them you're gonna go to
person a first why because humans are
superficial and we all judge books based
off of its cover all right so this is
why number one you need to lick the part
so if I had to start all over today I
would get in really great shape and I
would be a great representation for what
I'm marketing and remember that you
don't need to have a crazy gigantic
booty if you're teaching other girls how
to get booties right you don't need to
be four percent body fat if you're
teaching people how to get lean but you
need to be a great representation of
whatever you're marketing that's the big
takeaway so that's step one look the
part step two the second thing that I
would do once I looked apart I would
then go to a boutique gym and get a job
at a boutique gym alright I would not
suggest to go to an LA Fitness or a
Lifetime Fitness or Equinox or anything
like that go to a boutique smaller gym
and work there so why would you want to
work at a boutique gym well number one
you're working with the owners right so
if you're working with the owners that
means that you're working directly with
people who have experience in sales
marketing and managing a actual business
and you're not learning through some
corporate ladder right so you get to
learn sales experience from someone
who's gotten their hands dirty and these
are the people that you actually want to
learn from not to mention this is also
going to be your first round
round
of mentorship
which is really cool because once again
you're working with the owner right and
you're not working with some salesperson
who learns sales from the previous guy
from the previous guy and they learn
from some guy all the way in corporate
and they never really did it themselves
right so you get to learn directly from
the owner and once again this is going
to be your first round of mentorship
which is extremely important not to
mention the pay difference is crazy
compared to a boutique gym versus a gem
like Equinox and you also want to pick a
boutique gym that has members already
okay this will be a Telltale sign that
the gym is already doing well if you go
to this gym and there's no one in it
that's a Telltale sign that they don't
know about Marketing sales and
management right now the gym that
already has members in it that gym
should feed you clients because once
again they are already have a big
workload so they're looking to drop that
workload off on other trainers and plus
they're also looking to grow their
business now some of these Boutique gyms
may ask you to pay rent at the gym and
if you don't have any money which if
you're starting from zero you don't have
any money
you don't have any money to pay rent so
how do you still get the job at the gym
well you let them know that you want to
work for free you have your
certification you're diligent you always
show up on time you're a hard worker and
you're willing to do whatever it takes
to get started because Fitness is your
passion and you want to learn from
somebody that is successful right any
gym owner if you told them that they're
gonna be like yes okay cool start
tomorrow 7 A.M
Shadow me right or they're gonna pair
you with somebody else that's already
working right now in the gym and have
you Shadow them now a couple of things
can come from this right you being
around the gym and you being around
people that are more successful than you
you get to learn a couple of things you
get your first Real World Experience on
training clients in person you want to
start in person so you can get an idea
of how training really is and see if you
actually really do like it or not now if
I did this for the next two to three
months I would gain sales experience and
also I will work with a wide range of
different clientele and I would now know
what kind of clientele I actually enjoy
working with I got to be around once
again people who are more successful
than me in different areas now now my
skill set didn't only grow in the gym
but it also grew in different Avenues as
well I learned a little bit more about
real estate I learned a little bit more
about investing I learned a little bit
more about Physicians and and being
surrounded by nurses all day and the
process that they go through so I became
more well-rounded as a person and as a
coach and that was awesome so starting
at zero going into a boutique gym by
month three you should at least be at 3K
per month right and then at 3K per month
you should have a little bit of your own
clientele and you should have a
combination of the gym fitting you
clients and also you gaining your own
clients from referrals and that's how
I'll get my first three thousand dollars
three to five I would say three to five
thousand dollars
one last thing I want to point out for
your first zero to three months this is
your proving yourself period okay
and what I mean by that is this is the
time where you go all in you become the
absolute best trainer at the gym you
want to Shadow the best trainers and you
want to be the best trainer by month
three you should be at the point where
you're well versed in regards to knowing
how to train your clients knowing how to
talk with your clients and also once
again learning how to enroll and sell
clients for your in-person coaching
Services because you have direct
mentorship from the owner of that
establishment now once you have a few
clients under your belt the next thing
you need to do is pack out your schedule
and why do we want to pack out our
schedule well because we want to make
more money if for the first zero to
three months you're now at 3K well from
month three to month five your goal
should be to at least double your income
to get to 6 K or on the high end get to
around 8K right so now it's time to
Market your business and get more
clients in the door right so how do we
go about doing that well when I first
got started I remember vividly going to
the parking lots and passing out flyers
all day I printed off 500 flyers I
passed them all out in one day I went to
a wealthy area and I went to the wealthy
areas Kroger no one called me back no
text messages nothing not it later that
night I was scrolling on social media I
actually went to my page I saw what My
Views got like a thousand views and I
was like
hmm a light bulb went off I was like why
did I just spin all day outside in the
parking lot passing out flyers when I
made one post on social media and a
thousand people saw it without me having
to do any work
so that's when the idea if maybe I
should use Instagram to advertise my
business locally and have people come in
locally so what I would do and what I
would do right now if I had to start all
over today is any client I'm training in
person with their permission I will
record them right and I'll tell them hey
do you mind if I take a video so we can
see and analyze your form and they were
like no yeah I appreciate that so you
take the video you get different angles
right and then you send it to them after
their training session and then you ask
them this hey do you mind if I post this
on my social media account I won't put
your face in it that's how you're now
going to start building content on your
social media accounts anytime you're
filming any of your clients with their
permission and without their face in the
video you now take that content and just
post it online it's content right
somebody may see it and that's where you
want to start and that's how you're
going to get started with posting see
more content online from your in-person
sessions so instead of physically going
to places where wealthy people hung out
I thought to myself why don't I just
virtually go to them right virtually go
to the places that are local to me so I
would go on Instagram and go to local
fine dining restaurants I will find the
local golf courses and I would also find
local high-end retailers in the area
because that's where the wealthy people
quote unquote hung out at and that's
actually how I got started and that's
exactly what I would do today as well
because when people now see my Instagram
they see number one me looking the part
so I look good but then they also see
all of my clients I've been training in
person and they'll see that I'm local to
them so I would go to their Instagram
page like a couple of their photos and
then DM them right so a couple of things
is going to happen is they're going to
be like who's this person dming me and
then they're going to go to your page
which was my page at the time and then
they're gonna see all of my clients that
I trained that are local to them right
and in the DM I will let them know that
they could have the opportunity to get a
free training session and I didn't just
offer one I let them know that I was new
to the area and I'm looking to build up
my clientele and I'm offering three free
training sessions with me personally as
a way to build my business right not
everybody took it but some did and some
like the hustle those are the people
that came back and these are the wealthy
people that are talking about a little
bit earlier so I was only getting in
people who were about their money about
their business and had high standards
which was great because that's all I
wanted and who really loved personal
development and wanted to get better so
I started attracting in more people that
I wanted to work with and it was all
from social media and once I learned how
to do this that's when I started to
spend all day on my phone going through
different places locally to me and
getting people in for a free training
session right within I want to say weeks
my calendar was packed I had so many
clients and even the owner of the gym
was like how are you getting all these
clients in because you're not running
ads you're not doing all this stuff
right how and then I taught him my
formula and after that it was cake my
calendar was packed I went from making
three thousand dollars a month to eight
thousand dollars a month with a pat
calendar which was awesome and this was
one of the first times in my life where
I actually felt more in control over my
life because I knew how to get money
right I knew how to hustle and get money
and that felt good I knew how to get
people in the door at the gym and that
was the only thing that matters I need
to get people in the door because I knew
once they got in the door I could sell
them because I looked apart and I had
sales training from my first Mentor
right that that was the owner of the gym
from there I was able to pay some of my
bills pay some of my debt down and you
know I was just hustling every single
day I was working but I have money now
so let's talk about how we're going to
be creating more freedom with your
business because we got one part of the
equation down we got the money now we
need more freedom and now it's time to
create the perfect schedule for yourself
because what I found is that after I got
people in the door I started just
packing out my calendar and working
every single day right and so I was like
man you know what
I'm in demand now so let me change my
calendar a little bit from here I
organize my work days and only worked
Monday through Friday and I took the
weekends off so at the beginning I was
on other people's calendar right because
I was just happy to just get a client in
and now it's going to show up whenever
they had available but when I became
more in demand right that's when the
tables turn and now other people had to
meet my calendar because I was in high
demand right I became a top of the line
trainer I became very well known and now
peop more and more and more people
wanted to work with me not only because
of my Instagram strategy that I did
before but also because of referrals
word starts to spread and the really
cool thing about this is that not all of
my clients didn't want their face in the
video some of my clients told me yes
post it and tag me right and when you
tag your clients they also repost it on
their page that means you get into a new
network of people and those people see
that you're working with their friend
and now you just became even more
credible and more trusted than just
dming them code right so now you're
inside of a new network and now you get
in front of their those people and those
people are going to start hitting you up
right oh I saw you worked with so and so
I heard you're a great trainer I want to
get more information about your services
X Y and Z that's how that works so I
organized my calendar where I only work
from Monday through Friday and I was
still making 8K per month right I didn't
have to work on Saturday and Sunday so
Saturday and Sunday was free time for me
to spend working on the business or just
hanging out and enjoying life so I was
enjoying life
I was working on the business not in the
business
and also I was dating so I I was going
on dates and I was hanging out and being
a guy and having fun right so I was
doing that whole thing right so I then
came to the point where even though I
was in demand and people had to now fit
my calendar
I still in a sense was on their calendar
because I was still working for them
right I still have to wake up early on
Monday morning at 4 30 so I can be at
the gym at five o'clock to train my
first client that meant that I didn't
have the freedom that I ultimately
wanted now at this point my calendar is
packed I wanted to make more money
because I was making decent 8K already
but I didn't want to give up my weekends
because I started really enjoying my
weekends so the question and the
challenge then became how do I make more
money without giving up my weekends and
still keeping my same schedule boom like
a bag of bricks to hit me I just need to
become a hybrid coach right so I needed
to find a way where I can still train
clients in person
and have clients online right and that
was the thing I was like well I don't
want to use up more of my time in the
gym because I was already limited on my
time I needed to make a lateral move and
get some more clients in and get another
stream of Revenue in the door without
spending more time in the gym right so
hybrid was the only way being a hybrid
coach means that I have clients in
person and I also have clients online so
I started doing some research just like
a lot of you all are doing right now how
do I start an online Fitness business
right and I came across this app called
trainerize in trainerize I dove deep
into it I branded the app as my own and
then I learned how to utilize the app
and then I started putting my in-person
clients on the app so I can get more
familiar with it once I got familiar
with it and saw how easy it was I then
started marketing that same coaching
program to my clients online who
couldn't train with me in person because
they either live too far or because I
was already at capacity and if you
haven't watched my video on how to build
and sell a coaching program using
trainerize it's right over here I highly
recommend you watch that video after
this video so your goal once again if
you're starting from zero is start in
person get really good at in person
first learn some skills for free by
shadowing other successful people once
you learn those skills then you want to
become a hybrid coach meaning that now
you have clients in person and also
clients online and what this is going to
do is going to bridge the gap between
where you're at right now in person
still trading time for money and being
online which is ultimately where you
want to be at where you don't have to
trade time for money and all of your
clients are online so at this point
you're making a little bit more money
which is awesome but you still haven't
reached success yet in terms of how we
defined it at the beginning remember
it's money and freedom right so
right now I have the money but I don't
have the freedom yet because I'm still
in person trading time for money this is
when you want to take some of that money
and invest back into yourself and so the
number one thing I did was I hired a
Fitness business mentor and I got my
second round of legitimate mentorship
and that's the same as that thing that I
would do today if I had to start all
over again the reason why is because
number one you now have experience right
with working with people in person you
know how to Market your business a
little bit which is awesome and you also
know what your Niche is you know who you
want to serve and you know how to serve
them in person and so in order to take
my business online there is much more
than just hey do this do this do this
there is a lot of limiting beliefs right
that I had to overcome when it came to
taking my business online and it was
limiting belief of can I actually do it
uh will this even work out there's a lot
of people who scam people on the
Internet is this legitimate right so I
had a lot of blocks that was limiting
myself to taking my business completely
online because I was already making 10K
a month but I was burnt out and so if I
had to do this all over again I would
immediately take that ten thousand
dollars and invest immediately into a
Fitness business mentor and notice it
says Fitness business Mentor right not
just a business Mentor it says Fitness
business Mentor so these are the exact
steps that I would take if I was
starting all over from zero and I wanted
to become a successful online fitness
coach so if you already have experience
as a personal trainer or you have
experience with coaching people already
then you don't need to get more
experience of going into the gym just
get mentorship learn how the game works
online online is where it's at just go
directly to the freedom and money right
so you don't have to spend your time
learning how to do everything in person
Etc just go directly to the person
that's already done it get the
mentorship learn how to play the game
and then get your dream life okay it's
as simple as that if you want to skip
these steps and go directly to the
freedom and money linked beneath this
video is a free training of me teaching
you exactly what you need to do to take
your business online and if you want my
help personally I'll also leave a link
so that you can book a free strategy
call with myself and our team on this
call we'll talk about where you're at
right now we'll talk about the current
challenges that you're facing and we'll
talk about your goals and we'll create a
road map to strategically get you there
from step by step by step I hope you
enjoyed today's video it definitely took
me a long time to get through this video
and write all this out and edit it so
all of the likes and the comments are
greatly appreciated see you all next
week peace
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