July 14, 2024

The CRAZY Story Behind Fashion Nova's Founder Richard Saghian

Published July 21, 2023, 4:30 p.m. by Naomi Charles

Everyone has seen a Fashion Nova ad once or twice or a million times. Beautifully shaped woman with a huge ass in skinny jeans that emphasizes their curves. With models like Kylie Jenner, the brand quickly exploded and grew to 20% market share. The owner certainly found a hidden gem that made him millions in the fashion industry. He then purchased an insane house of almost 400 MILLION DOLLARS

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Saghian was introduced to retail through his father, who owned women’s clothing stores where Saghian worked during his summers. He started Fashion Nova in 2006 in the industrial southern L.A. suburb of Vernon and continues to serve as its CEO and owns the business outright. The company's annual sales are said to top $1billion a year. The company operates online and has five brick-and-mortar locations. Although Fashion Nova’s physical stores have become tourist destinations, Saghian has no interest in opening a big flashy store anywhere. Saghian stated that he had the goal of opening stores at the beginning of the business. However, it required too much effort than it did, increasing revenue online. Therefore, he and his team focused their energy on building a social media presence for the brand. Their chosen platform to thrive is Instagram, and they did excellently well.

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