Next Generation Enterprise IPTV: Citrix, VDI, Software + Smart TVs

welcome to another innovation vidcast

and I'm sure that those of you who know

me realized that today's topic is one

that I have been eager to talk about for

years enterprise IP TV enterprise IP TV

is a stagnant market segment that has

practically been begging to be disrupted

for years and now it finally has been

our innovative clients have found new

ways to extend their existing core video

technology services to meet their IPTV

needs and in the process they have saved

millions literally millions of dollars a

year while delivering higher quality of

service that is what enterprise video

innovators do and what I'll be covering

today let's begin and back up a moment

for those who aren't familiar with

enterprise IPTV IPTV is an umbrella term

that encompasses all the technologies

that get wrapped together to deliver TV

feeds for business applications you may

not have thought about it much but there

is a lot of TV watching going on inside

of the enterprise each day if you walk

into a building lobby or sit in a

lunchroom or break room and watch a

wall-mounted TV showing CNN or Fox or

other channels you'll start to realize

how much TV gets watched in a normal day

and in certain business departments and

even entire industries like finance

traders will be watching TV at their

desktop all day long for

up-to-the-minute news that help them do

their jobs

these employees will constantly watch

Bloomberg TV or other global channels so

they can track market movements in real

time and use the information to

literally make money so how to

enterprises deliver TV signals well ten

years ago

facilities people would call up their

local cable companies and have them

install cable boxes and coaxial cabling

to all the locations that required a TV

feat expensive ish then came an

alternative the traditional enterprise

IPTV system still in use today an IPTV

setup takes in multiple TV channels from

a centralized or local cable television

provider head end and encodes the

content to stream over the IP network to

get the video to play at the end point

enterprises have deployed proprietary

set-top box

such as digital receivers or signage

boxes to render the TV signal on a

display or monitor initially the hard

dollar ROI of deploying these

traditional IPTV systems seems easy for

facilities teams to calculate instead of

coaxial cables and cable boxes companies

could reuse existing network cabling and

save up to 85 percent in cable signal

access costs but the downside of

traditional IPTV solutions are manifold

and the cost of skyrocketed enterprises

still need to buy and install expensive

proprietary set-top boxes to get IPTV

signals to wall mounted TV displays

unmanaged IPTV streams over the networks

could stop at any time or worse conflict

with higher priority corporate traffic

and most importantly traditional IPTV

can't keep up with the needs of an

increasingly media hungry user base who

want video everywhere and on every

device so what do innovators do now I

said I've been eager to talk about IPTV

for years because working with our

clients and our ecosystem market

innovations are disrupting the

traditional IPTV business when

facilities and IT teams partner together

they realize that the key to the next

generation of IPTV is to recognize that

Smart TVs along with commodity

off-the-shelf monitors and low-cost

compute sticks or USB or HDMI based

solutions eliminate the need for old

set-top boxes

so the real ROI is in extensibility

enterprises can save money by reusing an

existing system such as the video

software platform that already supports

their All Hands webcasting application

or their corporate Tube portals and have

that platform control their IPTV needs

as well the innovators we work with are

now also leveraging the power of real

time connected time series databases

which first took hold in the financial

services industry to provide instant

control of streams anywhere in the world

with this technology an authorized user

can change the TV channel being shown on

a given device anywhere in the world

regardless of what the device is a

flat panel display or tablet or desktop

monitor and best of all by using an

existing video platform IPTV can

leverage the network distribution

already in place to broaden service and

improve quality IPTV can now get to

places in your company historically

could not access these I mentioned

desktops but now IPTV can play out on

Citrix and VDI devices - which is a hard

requirement for supporting the financial

traders I mentioned before so to recap

reuse and extend existing enterprise

video platforms add lightweight and

scalable software and you too can

eliminate the proprietary set-top box

and the management headaches that go

with it

all you need is a smart TV and an

innovative outlook and you can save

millions of dollars also that's all the

time we have today I look forward to

seeing you on our next big guest