Jamie Reuben: How the $300M Takeover Happened; The Story Behind Eddie Howe’s Appointment | Ep. 1

are these clubs going to be worth 10 20

billion dollars where's the ceiling

definitely there's a huge amount of

growth we spoke on half the world not

really being exposed hugely to the

Premier League so it's huge opportunity

in that I mean we'd have to look at we

can look to U.S to some of the franchise

values um what is the commanders was it

just sold for or is being said six

billion or something and NBA teams are

you know no not an NBA team lesson three

two three billion dollars today no

matter where you are in terms of of how

you're playing and they're relatively

domestic and they're relatively domestic

Jamie I am so excited for this we've got

Scooter Braun we've got Dave Clark I

have been told many many stories uh so

thank you first for joining us you are

after those stories thank you for having

me

don't listen to her word Dave Clark says

let's just put that one out there we're

gonna leave those for later in the show

the things I want to start with is you

know we see Newcastle today

um I want to start with a little bit of

context on you what did you do before

and how did it lead up to Newcastle

first question sure absolutely I grew up

in uh the UK and around 10 years ago I

started working a bit more actively in

the City of Newcastle uh we got involved

with the Regeneration of the city center

and uh a lot of friends go to university

in Newcastle uh when I was a kid so I

used to go up there for fun night so it

was a great City and so when I started

working there eventually um I thought it

was a great place to work and I really

uh sort of underpriced in city for what

it what it offered so um that's how I

got well acquainted with the City of

Newcastle and then by chance sort of a

few years later the sort of football

opportunity came along and I thought it

was a great way to to sort of elevate to

the city and and continue uh continue

what we're doing there ghost picker pick

something out there for a second you

said football opportunity came along

yeah and that's always the one uh from a

fans perspective and I think a general

media perspective we see so much

information being spread around uh

takeovers yeah and how they happen every

day we see it yeah how did that actually

come about how do you get the

opportunity to get involved

uh good question actually

um

first look at Newcastle came actually a

couple of years before we actually did

the deal uh my partners in the

Consortium at the time Amanda and her

husband my dad were looking at putting

something together

and sort of we got together and I was

sort of looking to help in that respect

and it didn't quite materialize into

anything just then

and then a couple of years later

um you know she she Amanda murdad teamed

up with the public investment firm and

working behind the scenes to get this

done and

um sort of approached me again and

um you know being well acquainted with

the city and also the football club from

the previous time we had a look at it I

thought it was a great opportunity and

something we wanted to be involved in

yeah love it how um how did that process

actually like go for you on a time scale

for US was it quite a long bit in

between the first and second approaches

yeah you had and then how did I guess

the group actually operate when the

discussions were kind of going on yeah

no it was it was a couple of years in

between but Amanda and husband never let

it go they had amazing tenacity in this

deal something they always wanted it's

something actually on a personal level

because we're friends first something we

always discussed

so uh you know but a time went and and

they worked tirelessly with with pif

behind the scenes to sort of get a

structure together and then they

approached me and and I thought it was a

great opportunity after I could add

value and so something we wanted to do

can I dive in you see like yeah 300

million is like the price tag how's that

structured like sorry who like puts up

the cash I'm really naive here but it's

like pif Amanda as a Consortium we're

investors and we all put up money so you

all put money into like a fund and then

the fund box yeah SPD exactly got you

okay that makes total sense and what

does that process look like you said

like hey is there a bidding process

because I actually had Steve pack Lucha

uh on and he talked about kind of the

bidding process for Chelsea which you

know is sadly lost for him

um but

um how does this happening are you

fighting against other people to buy it

well this was done through a private so

I mean Chelsea was a very clear public

auction with what happened after the

sanctions and it's a lot of interest

um you know the former owner of

Newcastle had some offers throughout the

years but they never quite materialized

and as you said you'd read every day of

another offer we didn't know how many

were true how many were not so it wasn't

really much of a public auction I think

a man who led this sort of uh gained the

former owners trust and sort of a deal

was wiped out sort of privately with

them and and also with the public

investment fund so it was mostly done

between them but it wasn't like an

auction in the sense that Chelsea

Manchester United Reign weren't High to

go market at a club like they are now

so it was done in a more private manner

you mentioned the personal side how much

of it was actually a business decision

as well uh look I'll be lying to say

it's if it's not an amazing it's you

know as a sports fan it's not something

I'm so happy to be involved in it's

really an exciting business for us but

you know Sports is a is as a business is

something I'm involved in you know we're

involved in a in the Britain's largest

horse racing business so it's something

I understand it's something I enjoy but

I think something that ultimately can be

financially lucrative as well

can I ask when you see like the prices

of sports teams like feels like a really

good deal respectfully you see Chelsea

at whatever it was to 2.5 with you know

it seemed like a strange structure the

Chelsea deal two points was it 2.5 was

it 3.5 yeah 10 years how's that being

committed who's holding them to that

yeah menu right now you know going

through the same process short rain

group for six billion supposedly you

know is that what it's got up to no it

was supposed I mean yeah again who knows

we get so many figures thrown around but

it looks like that's the number that

they're throwing out that again would

you respect to Bournemouth Premier

League Football Club 150 million for for

them when maybe the assets that they

hold

um on maybe as strong as what as what

you have in Newcastle so you know 300

million if you're looking at all of

those from the top and the bottom does

seem yeah uh a great deal this is I I

think on on you know considering where

Chelsea and maybe Manchester City looks

like a a decent price uh but it's not

the total picture that's just the

purchase price it comes in investment in

not just players but into past will one

day Stadium expansion a new training

ground women's football team academy all

of these things uh at the moment require

you know a big upfront investment as

well so about 300 is a it seems like a

relatively good price in in the comps

today there's also other investment

you've got accounting as well but we're

happy with the way we are and and we

think we've got a good chance it feels

like entry fee to a night club you know

you pay like 20. I don't wish

um but I I do have to ask um like what

does that look like in terms of ongoing

costs like does that how's that split

like how much does it cost to run

a football club well it's it's a

correlation of what you're willing to uh

what your goals and Ambitions are so if

you want to elevate the team we've seen

uh transfer prices keep going up

um so it costs money to bring in players

it seems like that will continue to go

up there might be blips but you know uh

that seems to be on an upward track and

then look in order to make uh to meet uh

Financial fair play which we're adamant

we're going to do we're going to play by

the rules and we're gonna we're

long-term investors you know you need to

invest in your Stadium you need to

invest in your infrastructure you need

to invest in other non-uh footballing

parts of your business to get the

commercial Revenue up in order to sort

of financially invest on the pitch and

sort of elevate your status yeah which

is um which is a longer template I think

yeah just picking up you mentioned

Financial fair play and I'm sure it'll

come up a few times but it's something

especially I'd imagine from the outset

yeah when you know you look at obviously

a big takeover and expectations change

within fan bases and the media starts

putting out a lot speculation around who

could potentially be coming into a club

whether that's from a management

perspective or a player's perspective

but from your side when you bought the

club did you all have an idea of how you

really wanted to run this both I guess

short medium and long term because the

reality of the club you took over even

in the year and a half or so to now is

is different to where we find ourselves

immediately and we look and we think

that's worked very well did you know

what you wanted to do from day one yeah

we had a vision uh of where we wanted to

get to and we're aware of the ffp

constraints

um from the beginning you know we take

our reputation seriously as does

everyone else in the Consortium and we

thought there is a way by being prudent

and by being strategic to get the work

to get to where we need to within the

ffp uh rules and that's what we've set

out to do it definitely means a longer

term strategy than many them you know

maybe some people thought we'd just come

in and sort of blow away the league

that's never been our start we want to

do things in the Right Way patient way

we obviously want the football team to

be playing at the top levels of

International Football of course we do

but um we'll take some time to get there

and I think you know ffp has there's a

reason why these people why these rules

were brought in to create some sort of

fairness and I think that's a good thing

for for football it is challenge but

it's a challenge for me do you mind

actually just saw this quickly just on

we talk about ffp and I think just

clarify I finished Financial fair play

how how does it actually work so

basically it's on your it's on a on a

revenue basis so the basic idea without

getting into technicals so you don't you

the amount you can spend is linked to

your Revenue so it doesn't mean a club

without the revenue without the set can

just come in and blow away uh a league

and so

um the idea is to grow the business side

and the non-football side as well

um I sort of like things investment into

women's football into academies those

don't count towards you ffp so it's

heavily incentivized to invest in the

infrastructure of of your football team

you mentioned the cost of players going

out there we always used to be addicted

to football manager

um I was addicted I mean this game is

just like you know absorb most of my

childhood and so I started cheating it

was a great time

but although the cheating never actually

worked did you notice this like you buy

amazing players never actually led to

great things well because you were you

went down the wrong Avenue sell your

players from

I always remember with that though and

again this is something that you maybe

start to understand but better but then

it was the spread payments and you'd

always want the payments up front

because you wanted it to go into your

immediate yeah right no I hate when they

came with like two million up front and

then twenty twenty percent I would

meticulously check no the computer

wasn't tracking for me

um my question is not is that more like

real life well I mean that's kind of an

interesting one but like when you you

said about players and like the cost of

players there's one literally like set a

transfer budget for the manager and say

Here's a kitty I'm just always intrigued

like how does it matter it's a quite

quite it's actually a quite a detailed

uh

it's quite a detailed procedure so I

mean first of all we have amazing

Executives in the club they'll outline

weaknesses or strengths of things we

need to work on and things we need to

add

um and then they provide a list of uh

possible recruitment uh candidates in

different positions and then as a board

we'll take a decision to strengthen x

amount in X areas uh this year you know

not not you don't have to totally uh

change revamp just whatever your the

idea is to bring you know some key

players you know

um and continue to improve your team but

also to improve the players you have as

well chocolate has done fantastic

so it's a it's quite a strategic uh it's

quite a strategic procedure and a lot of

things on data science and a lot of data

behind not only players you're looking

at but also what your team is doing at

the moment so is that like is that an

Eddie in into Dan Ashworth that then

yeah yeah so the football the

footballing team will will have detailed

conversations before it gets to the

board about which areas they think they

can strengthen possible targets they

like

um and they will all be backed up by the

data actually are chairman of the team

he asks is them probably the most data

driven individual you've ever met he

really is instilled into this cloud of

discipline of getting all the facts and

all the data fast and I've learned a lot

from that and so we see an incredible

amount of data more than I've ever seen

in any other business so sorry I do want

to ask because I obviously I attack him

last um and I've tried selling to

football clubs before with a lot of

different you know data Platforms in

many different aspects

and respectfully it's been a pretty hard

sell and a pretty hard customer

education process yeah like is that

unique to Newcastle do you think most

clubs are data first now in terms of how

they buy players hot like growth it's

getting there for I'm not sure it's been

a hard process uh

um but it's something we put first and I

think that is something that can

potentially give us an edge

um and I think it's very very important

you know obviously there's data gets you

so far you know the character the player

has to fit into the dynamic of the

dressing room you know Eddie how's very

uh particular about the type of player

he brings in you know they must fight

for the team there must be a team player

um and so we have a bunch of amazing

characters and that really helps us you

know they work tirelessly they give

everything on the pitch and they love

the city and they love the club and so

data is so so important but also the

character of the individual as well yeah

you don't want to upset the dressing

room you don't want to change a dynamic

so you have to be very particular about

the character you bring in that's

something I've learned as well and

something I really respect and

appreciate that well I guess if you you

know if you start with the data at least

it identifies yeah exactly down to then

shop bring the opportunity to assess the

cultural value that's right um and I

think you know if you look at a few of

the players you brought in you can see

that straight away because you look at

uh you know I hear so much from downtown

yeah get me

he's extraordinary because he's um he's

been incredibly effective Wing back well

I think yeah yeah Center back but he's

six foot eight he's six foot seven six

or seven yeah

we have actually I think the tallest

player in the Premier League and the

shortest player Ryan Frasier yeah so um

I remember they were there was a picture

of them walking out and uh and uh and

Kieran trip here put on his Instagram it

was nice for Dan Brown to bring his son

out for the day

this was quite funny it looks pretty

um but I guess you know if you look at

those players it comes back to the first

thing I was referencing which

was the expectation labeled on Newcastle

post takeover and you know I think

everyone was expecting 11 doskeys and

you're in Bape to be in the papers

rather than your Kirin trippiers your

damn Burns to Chris Woods yeah um of the

world that actually by the sounds of it

from your side but very strategically

targeted to fit a specific model to meet

the objectives that you'd set yeah no I

I think there was that expectation I

think the problem with that expectation

is is not what we've communicated that

this was a long-term investment strategy

secondary we're also at the bottom of

the legal second bottom from the league

the only team in English football

as of December last year not to have won

a game

um and it was uncomfortable viewing

especially for the new ownership we're

supposed to bring you know a sweeping

change in uh what is that what does that

feel like you're sitting in the stands

oh God it's um

you know what I'm thankful we had that

experience because nothing today will

ever uh replicate the nerves uh I had

and especially the uncomfortableness I

had you know when we weren't winning a

game here we come with you know a new

Newcastle and then we we can last and

last and last or Drew and Drew and Drew

we didn't win and uh the fans were

terrific they gave us unbelievable

support but I remember

very vividly it was we were wondering up

against Norwich Challenger for for uh

relegation as well at the time and we

were 10 men down we managed to find

ourselves a goal up we scored a penalty

or something and I remember the 70th

minute

actually having hot palpitations like

you've got to like mapping out my exit

strategies trying to find the nearest St

John's um it was so nerve-wracking um

and not wanting to bring it up they did

equalize it they did they did equalize

and they almost had a good opportunity

so we found it you know my dad and his

uh our Kona and friend of ours or we

found a new way of sort of dealing uh

with this which is sort of heavily

drinking before games yeah we have a

ritual now that we dare not dare not

miss uh and the shovel is it's working

so you have to keep yeah and the games

are getting earlier like I do I want to

do a double tequila shot uh what no but

does the team need me yeah absolutely I

was wondering why Dave also insisted on

going yeah exactly that's amazing we

spoke about kind of the changing mindset

of like football clubs in terms of data

first approaches yeah I think the role

of onus has changed so much how do you

reflect on like the role of owners

changing and what the role of an owner

really means to you today as an owner

sure uh you know when I was following

football as a kid show you guys were as

well I mean you the way you would get

involved in a club look at teletext on

the school collector a sticker yeah that

whole thing's gone out the window now

it's with social media fans want to be

totally immersed in in the day-to-day

decisions of the club and who's running

them and ultimately as a board you know

we're the ultimate said the ultimate

responsibility in the Strategic uh Focus

going forward so they want to understand

what the owners are about uh the first

they want to understand is why do you

own this football club do you love this

football club do you understand that

it's not really yours it's really ours

we're letting you own it for now but

this club ultimately belongs to the city

the community and the fans of Newcastle

we're just custodians I think we made

that because we we definitely got that

um and we definitely respect that

um and number two they want to

understand what your vision is you know

you know especially with the cost of

living and everything today the fans

give up a great deal of time and money

to come support uh their team Newcastle

for example every away game as I go into

an international

uh you know we don't have too many

neighboring Premier League teams so they

have to cross the country uh you know

mostly every week and that's a big ass

so in return they want to know that

you're gonna you're out to deliver you

know success in the future and that you

you love and care about this club and

the thing as owners we have to we have

to we have to respect that and

communicate that go into I'm sorry I'm

jumping in time to communicate that like

do you think it's important then the

owners are much more public in terms of

their profiles in terms of uh espousing

that Vision that passion you know

sitting behind you know the Ivory Tower

now

um might be nice but maybe we need to be

a bit more public

I mean the Ivory Tower has some

definitely have some advantages

um I think

I think it's important to keep like uh

open lines of communication with the

fans of those owners I don't know we

have you know I say this with a with a

with a camera crew right here I don't

know if you have to live a reality

television lifestyle you know I think we

it can be measured uh but I do think you

have to keep it keep lines open to

communication not only in the good times

bad times as well

um and so roles of owners have changed

and that the the profiles have

definitely changed as well as football

has evolved into a not just a local

Regional sport you know with what's

happening with wrexham and Ryan you know

these are these are Big franchises and

Premier League's a big name around the

world

um it was such a man crush on Ryan

Reynolds this guy is here yeah

what they've done there I mean it's just

incredible incredible I mean you guys

been watching yeah and I found myself

watching on BT Sport on weekends and you

know you're genuinely sitting there and

remembering what product you're then

watching on BT Sport yeah and with all

due respect to the conference it's not

something I know watched previously when

it's been on TV no yeah it's actually I

think what's amazing about that is it's

the appetite of the area in the town and

I guess you know how they've taken them

in but also how Ryan Reynolds and Rob

yeah they've embraced the culture

understood yeah what it's all about and

I guess that's to your point you know

I'm always having that level of

understanding and connection with a fan

base that makes them feel involved and

it always interests me a little bit

because sometimes when owners do start

then communicating or maybe they do

something that shows their care or speak

to the fans in a different way quite

often it can lead to a lot of criticism

whether it's coming on Twitter and you

know I don't know how you view kind of a

social media as a platform to to engage

I saw you uh put a nice pulley out to

get Joe willick in the uh yeah agency

witch lost people after that pass could

yeah right over to you guys update yeah

but I don't know how you view the kind

of social media platforms as a as an

area of Engagement or if it's through

different forms of

um communication that also present

opportunities no that's a good question

I think uh Twitter is definitely a good

way of communicating

um you know social media has come

increasingly important also as a club

you want to elevate a status on social

media that means more people watching

more people knowing about you that can

lead to increased Revenue so so it's an

important way of communicating but it's

also an important way of building your

back your brand as well and taking that

International there are definitely other

ways of communicating we're on a trip to

Saudi Arabia we met the fans uh you do

these fans forums so it's so it's

important to do something publicly and

also smaller things as well where you

can probably understand more about sort

of concerns from the fans and things

like that I think both are important to

do you speak about data with players

what about data with fans how are you

how are you tracking how are you looking

at that kind of global presence now

we're definitely definitely tracking

um I think that Newcastle had an amazing

sort of local fan base it seemed to be

always everybody's second team but

internationally you know maybe not as

well recognized as the Liverpool's

Manchester United's the Chelsea's and so

we have a big chart a big chance and and

it's a big aspiration of ours to build

our brand globally and attract

um more fans from around the world

that's why we're doing a tour of America

in July it's why we've done a couple of

tours of the Middle East so we see a big

opportunity uh in expanding our Global

fan base why do you choose America in

the Middle East is that sorry is uh is

it purely an economic decision of like

GDP per head and how much one can spend

and how much a viewer is worth like is

it like why not latam why not other

parts of Asia I'm just intrigued so it's

a good question definitely that uh you

know purchasing power by head these are

important uh Dynamics to consider I

think that

um in terms of Middle East maybe they

have a they love football and you know

up until recently perhaps their local uh

uh the local leagues haven't been sort

of to the standard of the Premier League

or La Liga so there's been a huge amount

of uh viewing of English Premier League

so it's important to go reinforce that

and you see what's happening in America

as well MLS is really growing and taking

over taking off and and it provides a

huge opportunity but maybe there is a

chance in uh to go to Mexico and to

Brazil and and uh and do things there as

well if you need someone to come to

Tulum with you I'm happy

sorry I'm also latest interview when you

look like the amount I think it's Saudi

uh and kind of the region do you think

they import foreign Brands and foreign

leagues like you know the Premier League

and like that eager and like other

famous things or do you think they build

them internally with you know Ronaldo

joining you know the league with the MLS

itself which one do you think dominates

over the years domestic or International

import I think

I think in the Middle East definitely up

until a few years ago sort of a smooth

Saudi from this conversation because

there's not a huge amount of population

in UAE and Qatar and they do a good job

at promoting football they did a great

job at the World Cup but there's not an

amount of you know 400 000 people and

something in Qatar it's hard to create a

big football culture and local level uh

to really compete and sort of with

global leagues he started with its

bigger population love for football has

a has an opportunity to build sort of

their own version of the Premier League

and see what's happening now you know

people are tuning in you know to sort of

our Halal uh and teams like that about

NASA uh with the teams like Ronaldo you

know interesting to see where Messi ends

up next as well

um I think they have a very good chance

of creating like an organic leak that

could become a a big Global Force for

football in the years to come they're a

football population mad uh so there's an

opportunity there and in the US I think

you know historically they've tried to

sort of bring players at the end of

their careers in Europe to play in

America to sort of elevate the game uh

would be interesting to see now maybe

people have a look at America early on

in their career it is growing uh uh rco

came from Atlanta you know the average

attendant says over 50 000 for every

home game wow so it was very interesting

to see what happens with mls in the next

couple of years uh you know especially

with Miami and and uh I was speaking

with David Beckham and in Miami a month

or two ago and he was he was blown away

by the opportunity of the MLS and and

the love for it as well so be

interesting to see well I think you look

at um some of the leagues as well you

mentioned obviously the bringing of the

names into the league but you only have

to look at what happened in the world

cup and that incredible result yeah

Saudi Arabia against Argentina

yeah I mean I'd imagine that scent

ripples through yeah it did yeah

definitely my partners and the team were

were very happy with that

um and you know what they look like they

have a really good team

um the Newcastle did play our Halal a

couple of months later our halau has a

lot of Saudi national players and we did

win quite comfortably but who's keeping

score

um well exactly and uh yeah but you know

do you think you gained or lost fans

through that game yeah we're down three

days

guys

exactly yeah exactly in the club World

Cup maybe yeah right you never know

exactly uh no we're gonna have the same

result anyway so you know it's it'll be

it'd be

I think part of the excitement of

football yeah is the unknown and the

fact that a team like Saudi Arabia can

go and beat the World Cup winners uh in

the first game is what makes uh football

so exciting yeah you know the fact that

uh Leicester city can win the Premier

League even their odds on to be

relegation the fact that Newcastle

United can be competing for the

Champions League when you know we were

fighting for allegation last season that

the element of surprise I think makes

the Premier League

um

uh soccer in general

um just unparalleled to any other sport

I think it's a good time to to touch on

the media rights that currently exist

obviously within the Premier League So

currently from we have domestic rights

and we have international rights

packages yeah how are they currently

negotiated with the teams and and how

much of a say do you have in that

process as a group of 20 independent

clubs so so the Premier League

negotiates as a block

um with uh with with those trying to buy

the content so obviously the premier

league has a each Club has a voice in

the Premier League panel Amanda stably

represents us on that and she'll give

her opinion on the packages being

negotiated and how we approach that but

I think it's a good thing the Premier

League go and negotiate as one block

rather than

20 fragmented uh

you know individuals we've seen the same

in racing uh you know we

racing perhaps didn't get as good of a

deal from its media rights in previous

years because each track would negotiate

its own set of rights with the content

buyers what we're able to do is

accumulate you know a substantial amount

of British racing that we can talk as

you know 50 now for British racing when

we go and that gives you more clout and

ultimately that's good for the game the

more money that goes into uh into the

into the sports because prize money to

Grassroots racing or Grassroots football

um so uh the Premier League I think does

a good job at negotiating

um and they've definitely you know got a

good couple of results last time so

we'll see hopefully that continues and

look I mean I guess compared to some of

the other leads it's part of the reason

why you know financially the Premier

League can often throw its weight around

maybe because it's able to negotiate a

lot of these rights but uh one thing

that's this always

seemed quite interesting is you know the

Innovation around price packages and

content and we're seeing this a lot more

yeah now so it's been mentioned it's

been talked of the kind of Netflix style

subscription model

um taking control of the rights and

almost packaging them on a premier

league platform you have your library of

content alongside the live piece you

know there's more of a subscription fee

because there's fans at the moment you

know the packages across your BT your

Sky your millions of subscriptions right

that's just it's crazy and it's very

expensive and and and you have to have

so many of them to access all those

games do you think that's a a genuine

possibility I mean technology aside you

think it would make sense to create a

platform that that does actually uh sit

within kind of its own um its own

process yeah I mean suddenly a lot of

the American owners will tell you yes uh

the top bowl is the world have been very

successful at things like that and

that's sort of the vision I know he he

sort of would share for for the Premier

League it is it is kind of crazy that we

that you know at three o'clock on a

Saturday we can't watch our team nice

like that in other countries yeah in

America yeah right so I live half the

year every game uh I can watch but I

come to to England if I don't go to the

game we can't watch it and that that

science that seems to be a bit

Antiquated to me

um so there may be a role for that and

in the future just you know

these these these was brought in to

ensure that fans went to the stadium

yeah I mean the passion uh for football

amongst fan they're going to the stadium

whether it's on television or not you

know you know a game of four o'clock on

a Sunday isn't you know less filled out

than it would be at a three o'clock

kickoff so I just I just think that that

the system has to has to continue to

change

yeah I mean the party line as you say is

always the protection of attendance and

this is much I guess for the lower limit

so maybe there's something we can do in

the lower leagues or up to uh to a

certain point or at least give it a

trial

um but we should give fans the access to

watch uh watch this especially you know

we talk about it is expensive obviously

these subscriptions but also you know so

is transportation across country to uh

so it was a a match ticket we need to

give people sort of a range of uh

options to go and support their team can

I ask you and you're probably going to

kill me it's the you know

PC in the room how much does do you get

from the media packages like does it you

know does Amanda come back and say like

oh we got you know 20 million or oh we

got 100 million like how does that

actually look and how much does she make

so it depends up what the suitcase she

has on that day so she'll come in with a

big pot of cat I'm teasing here

much less exciting but each Club gets

the exact same amount from the Premier

League through the distribution doesn't

matter whether you finish 20th or you

finish first everyone gets a um

a certain amount and then it's

performance related after that right and

yeah so then well then each club's on

its own in terms of how it grows its own

commercial revenues where it places in

the league they'll be extra is that

money for that like if you think about

like a marriage aquatic Society or like

League you know bluntly the people who

deliver the most like net income or net

subscribers or net fans technically

bring the most value should they not be

compensated more like any meritocratic

system

it actually creates strength within the

league yeah because I think that's the

the more money the the teams down the

bottom of the leagues get the more

competitive the whole league becomes and

I think again that's why that's not my

question probably to answer but if you

look at some of the so I'm just writing

this down if you look at some of the

other leads within Europe and you're

talking about the domination of a Bayern

Munich or a real Madrid and Barcelona

it's generally because the financial

distribution isn't equal and you look at

La Liga Revenue splits and outside of

Real Madrid and Barcelona you then have

Athletico that sits maybe you know

two-thirds there and then it's I mean

you're you're going 100 million below

what some of the the tops

look the Premier League is the best

league in the world there's a reason for

it uh you know

two years ago six clubs decided to sort

of

take your review that it's not fair and

try to break away into a sort of Super

League I actually secretly LED that

Consortium yeah

I saw a mug downstairs saying Breakaway

sex

um so so they obviously might have

agreed with you I I I I I I I I tend to

agree that I think that the league in

general a stronger league in general

um posily affects clubs both at the top

and bottom end of that Spectrum so it

allows for you to to to do what you're

almost doing also if it's the same bro

you know what if it's not broke why fix

it like the Premier League is the best

franchise and the best league in the

world so it's clearly working yeah four

let's Madness it is but I think um

you know just there is still performance

related parts to it so you know yeah the

person that wins the Premier League

still gets more money than the team that

finishes bottom there's just a set

percentage that is distributed even in

MRI and say yeah International rights

are even oh yes exactly and so for

example like if you're finished first

you get a lot more money from the

Bradley than if you do finish 20th

totally but the actual media money is is

I'm naive here which is you know a

wonderful place to be in life

um but like do you get like 10 million

like 20 like what what are the Rangers

just how much is over 100 million so

over 100 million if you win the league

oh so if you know this is um 160-ish

isn't it yeah this is for for me to

write it's a set amount so per place

it's a it's a set amount for each place

you go up it's an extra amount I don't

know what it was for this year but uh

with that I probably should find out

yeah

I think it's around 160 right I'm just

wondering if it scales in accordance to

player value accretion like when you

look at the price of players going up

this is definitely the VC India there

were four light years behind in terms of

that do you see what I mean like if this

is where the show gets excited yeah the

supply of talent price goes up then you

know bluntly it should increase in price

to feed money be able to finance stuff

yeah and actually one of my main

questions was you know you mentioned the

transfer market and it does feed into

this you know do you think is actually

sustainable when you look at some of

these prices and obviously then you're

in the weeds of the financing the club

and you're looking at your financial

fair play model

can you get the players or at least the

number of players that genuinely uh you

know you need within the kind of

transfer market uh boundaries that were

currently set

uh it's possible it's definitely

challenging I think you it's a balance I

think you first of all it just shows the

importance of bringing your own players

through uh that is that it's the only

viable way of running a football club is

to have a good group of young players

coming into your team but in terms of

FIFA Player we have to be smart you have

to be shrewd and you have to be

opportunistic yeah you have to be ready

to pull the trigger quickly you have to

know what you want and

um you have to be strategic and a lot of

thought gets into who to approach why

they're approaching them what are the

best chances

um of success what you don't want to do

is sort of make a ton of blanket offers

and and and you know got to be quite

controlled disciplined

um but it's definitely challenging

especially with some of the other clubs

you've seen the sort of the months

they've spent uh Financial fair play

means we can't do that uh just yet and

so we have to make sure our our pound

really has to go further than a

Manchester City or Chelsea who are

Liverpool what do you think about how

they've spent and how they've

transacted well you know that for that

they're both friends of mine and you

know off the field I definitely wish

them the best they've definitely brought

into very very good players uh it's a

shame it hasn't worked out uh for them

uh but it can it can it can next year

yeah

it's like this shame it hasn't worked

you said that no they definitely brought

some very high quality players and you

know what it can change on a dime last

year we were fighting relegation this

year we're we're pushing towards the

Champions League space so you know next

year I wouldn't be totally surprised to

see Chelsea pushing on uh

and so it can change very quickly but

definitely they spend a lot of money and

that's uh you know it that that's a that

would those sort of sounds would be

difficult for us but bringing it back

into you know your business or sport

what's what's interesting

um about what Chelsea seemed to have

done is start really using

um or do we I don't know we can call it

loophole but it's always been there it's

just putting players on longer contracts

and amortizing a transfer fee over a

longer period of time to be able to then

comply with financial fair play yeah

UEFA we've already come in I think yeah

and saying you know we're not going to

do that right from next season I think

yeah and yeah so ultimately you know

tying players to long-term contracts for

massive transfer fees uh it is something

they've done very quickly and and won't

be around cheers like eight years yeah

yes I will do it right it is until you

stop playing like Chelsea are right now

and then you realize you're locked into

maybe fingers crossed locked into 10

million yeah I'm not really too sorry

for them

um as I Ponder my career options and

think about the salaries that I could

get as a premier league player with your

wonderful team

um when we see the numbers like 100k a

week or like 200k a week or whatever

that number is for salary yeah like is

that literally like that number is it

broken up into you know because this is

another thing I think just like Clarity

is often helpful for fans as well like

is it literally that number is it like

appearance fee goal assist you know did

X Y and Z today yeah because I was there

cloudy day

the base salary is is you know 90 of the

salary so what is reported is usually

what it is uh so do you have any open

positions in your class yeah we would be

happy to take one of these we do come up

the sun let's let's trial it out you

know what I mean I'm injured you're

injured okay all right well we've got a

couple boxes yeah

I used to be a goalkeeper one of those

right I think mix yeah

by the way we were one we were we were

one goalkeeper away from actually

calling up for the Cup Final because

we've had so many uh goalkeepers out

unfortunately unbelievable

um that would have been something to see

but not but 90 of the number is that yes

there are appearance fees there are golf

fees there are assist fees uh the agents

do a very good job at sort of putting

some ad on so yeah but the number is

mostly that our agent is January pretty

good to work with they in in movies they

get a very difficult rap generally this

is me saying not you but that considered

challenging sometimes and transactional

well I mean

my best answer is thankfully I have a a

sporting director sort of Dan ashworth's

caliber so I don't really have to be

dealing with this anymore

um but you know their job is to get the

best result of their client to their

client and we're conscious and our job

is to get the best result for our for

our football team but we have such

seasoned Executives now with Darren uh

uh Darren and Dan and Steve that they

they can handle it how does owner sorry

if I just say I keep going how does own

it like interact with exec and what I

mean by that is like do you guys have

like a weekly checking call and do a

strategy session because obviously the

exact team do day to day yep what's that

interaction like well my current Amanda

and murder that I mean they're heavily

involved in the day-to-day operations

Club they do have done a magnificent job

uh from day one where we didn't have all

the the infrastructure because the

Takeover happened so suddenly so they

really stepped in and and really plugged

the gaps until we could bring in all the

High Caliber sex which take time

depending they've got they're contracted

to other clubs will approach them

officially and properly

um but now as a ball so it's done

through the board so we've had regular

regular board meetings and then regular

sub board meetings as well

um and sort of we work with the

executives to sort of shape the strategy

um and sometimes be more intensive

during a transfer period there'll be a

lot more calls or during a big

commercial discussion maybe over a

sponsor or or how we approach to the

Premier League or something there'll be

a lot more intensity from the board and

from from owners but otherwise you have

to trust the executives you bring in

they've done such a good job for us so

far that will have to work through the

executives uh going forward I was Steve

pack Mutual on the show he said the

hardest time as an owner is when you

have

the press and the fan base on you to

change your management and to change

your teams and it's whether you kind of

uh succumb to that and say okay like you

know we're gonna do it and please the

public or say you're wrong and actually

we're going to stick to our strategy I'm

sorry how do you think about whether or

not to succumb to public pressure when

the whole toon Army is saying you know

the two now the two numbers

yeah until they're saying hey we don't

want you know acts to play or we want

you know ax manager to be fired how do

you think about that so it's you know

it's easier said than done but I think I

think you have to be uh I think you have

to show a little bit about bone in those

situations you know and and and

sometimes situations won't go so well I

think it's important to stick to the

strategy look

a lot of fans have you know share the

same concerns as owners so if there is a

genuine need for a change or something

you know then owner should be prepared

to do that but I don't I think we think

if you have a long-time strategy you've

got to be tolerant of ups and downs yeah

you know look at Liverpool you know

they've competed at a very high level

uh for many years and have such a great

season but yet they've they've kept the

the show together and I think it's

important to realize that you know

things can go up and down and you know

as long as you continue to evolve and

continue to understand I think you

should stick to your long-term plan

lesser changes is very much needed

um so look understanding fans concerns

is definitely an important job

um but it's not the only sort of uh

requirement for making changes and

things like that I think it has to be uh

makes sense for the totality of the

football club yeah do you know when

setting these expectations do you look

at other clubs and not naming names but

you look at I'm sure do you look at how

a kind of a short-term project like a

Chelsea let's say

[Music]

where you know the consistency of uh

Liverpool and a Jurgen klop or something

was very different it was a a they kept

winning then whoever management really

was or

you know I'd imagine that's quite a a

specific scenario and I can't think of

many Alternatives no either can I uh you

know but in the end that that was their

long-term strategy yeah was just maximum

Maximum Impact all the time uh and no

tolerance of any uh failures yeah uh I'm

not entirely sure especially in the

world of ffp today

whether that model is sustainable in the

years going forward especially with more

scrutiny on finances and things like

that but you can't argue before for

Chelsea for for that period of time and

with the trophies they won

that there was a method to their Madness

it's not one that I particularly want to

emulate I like calm you know uh a calm

and stable uh businesses

[Music]

within the context of a Mad football

club I think you're to have some sort of

calm and long-term thinking is uh it's

probably a better strategy albeit it was

a success one for Chelsea do you apply

that to Arena racing as well definitely

we've been owners we're in a racing for

you know over 15 years and racing like

football is a is an emotional thing you

know millions of people go through our

race courses and they want to understand

you know okay we understand it's a

business but what are you doing for the

benefit of the racing what are you doing

to elevate uh the product Elevate the

The Fan Experience

um and so both football and racing are

actually a lot of common denominators

um the Grassroots are very passionate

about the future of their sport there

was a lot of skepticism on us when we

acquired Racing We continued to buy our

pay uh a sizable amount of the racing

British racing industry

um about what we were going to do a lot

of people thought we were just sort of

mad real estate developers and I'm sorry

I'm saying no we like we like the sport

we understand content we understand that

that's a lucrative thing we understand

we understand that for for us to be

successful racing has to be successful

and so I think now sort of we've got the

balance right which is a better business

football or racing like throws off more

cash

Arena racing uh for around 15 years and

we put a lot of investment in so it

would be a bit surprising if that was if

Newcastle United over 18 months so

there's up more cash the quantum's very

different uh look at the end of the day

they both have as as important as the uh

as racing is which which without it

there is no business it's also a Content

uh distribution okay there are uh you

know we own a racing channel with uh Sky

it's a joint venture called out the

races

um it's quite a sky sports racing as

it's been renamed and the website gets

millions of people and Views so you know

in in the world of of television when

everything is on demand you know when's

the last time you guys you know it's

turned in you know to Sky movies next

Tuesday to watch you know the Gladiators

I know but the only thing you're tuning

into is live sports and live news yeah

so the power of live is so important

it's the only thing television really

has left and so Sports is such a big

part of that and that's why I think both

can be a big our financial

one thing I find fascinating is actually

kind of when you look at the genres on

Tick Tock like football and highlights

Clips like celebration moments all kind

of any form of short form video has been

huge in terms of kind of inspiring

another generation and new demographics

to football do you worry about that with

racing like it's not like yeah oh yeah

seven-year-olds getting hyped on yeah

videos about racing do you know what I

mean yeah what I'm essentially really

difficult is I'm positioning racing is

the MLB yeah the race guys are just

going to die off

yeah you know the numbers don't don't

show that actually no I think if you

have a love uh you clearly weren't uh

where I'm in love with racing you do

it's is you do instill that into your uh

to your family it's probably less

prevalent than football but you know

kids early on have uh memories of going

to the Grand National with their with

their dads and their mums and you know

it is instilled there is a huge racing

community and I do think they do a good

job it definitely is more rural yeah but

it definitely do a good job of passing

it on do you think there's more I mean

on what you said again around live

content and and then the content that we

really all generate now do you think

there is opportunity to open up racing

in more of the ways that we have done

with formula one or with you know

football as well definitely absolutely

because it is so interesting it's a

historic Sport and what about ride to

survive

are you pitching that uh yeah yeah

that was my elevator I like it like

following right to survive yeah I

survive okay can I can we edit that on

that because it's my idea yeah I need a

good one take it okay

and having actually a camera on the

horse as well am I taking this too far

yeah like an understanding

um sort of the strategy yeah uh behind

the races you know what I agree yeah

thank you I like it

yeah I agree but I think it can't say it

is there right because now we're just

talking about access literally in three

months

best idea I've ever had yeah should we

call Scooter yeah exactly yeah

exactly unfortunately he'll take our

idea there we go yeah

um I just we kind of cut short just on

the management bit but it is something I

really want to touch on because I think

it's been it seems so important to the

success that you've had and it was the

appointment of anyhow it just started

the project and what you saw as kind of

an ownership and a leadership in in what

he brought to the club because again

from an outside perspective it was a

surprise it was it wasn't a name that

maybe lots of people were associating

with that position and how you kind of

run that process as an ownership to

really make sure you have the person

that fits what you see as the right

Vision moving forward yeah well we when

we when we took over the club

sort of the the fan base and the the the

incumbent manager sort of didn't didn't

get on particularly well and I think

definitely we all agreed it was a good

move to make a change quite early on

um

and we ran quite a detailed process we

we pointed Graham Jones off to caretaker

manager so it gave us a bit of room even

though we were under pressure we wanted

to make the right decision and we

interviewed very high caliber managers

and we came close to appointing very

high caliber managers I think what stood

out from Eddie Hall's interview which

captivated the entire board was just how

well prepared he was uh for That

interview can I see the board set in

like the boardroom and then they come

and present their plans for how does

that actually work yeah

exactly like that yeah it can be on Zoom

or it can be on uh and and you know we

have a friendly chat and then we ask

questions they give an opening uh talk

about how how what they see a division

of Club was the immediate concerns they

need to address and then they go on to a

longer term and what I remember he was

he he talked to generals where gen he

talked specifically where everybody else

was talking more generally and for where

we were in the league

um it really resonated with us he would

use players names that we have not just

a center-back he would use the specific

name or a central midfielder and he was

so well uh rehearsed and so well he came

with such level of knowledge and so

prepared we all immediately felt very

comfortable with them and obviously he's

been a tremendous hire for her he's just

a great person and a great coach so I'm

happy we got that decision right how

does that decision making work you will

say like yes like the thumbs down uh we

make we make the decision as a board and

we discuss it openly we've only ever had

unanimous border uh decisions passed so

clearly we're like-minded as a board uh

right from from the chairman to me to

Amanda my dad so I think um I think we

we we we definitely are like-minded

board and yeah we all thought he

interviewed fantastically well and and

was the right man for the job we were

very happy we got him

but I will show you a WhatsApp offline

where I when we were first looking at

the club where his name came up on my

WhatsApp yeah to my dad exactly so we

taking the currently well I'm not I

wouldn't dream of that but make sure

that's included yeah yeah okay someone's

got it look I mean look at where we are

now it's yeah it's a great time it's all

down to to Eddie and his team I have to

say to be talking about yeah well I I've

got one more and it's just like again

maybe the finance mind here but like

when we think about like football

pricing in years to come you were

talking before and you said about kind

of large phrases of the population that

haven't actually engaged with Premier

League football and a lot of content

like sporting content that we have like

are these clubs going to be worth 10 20

billion dollars is there a cap on that

pricing because as we said there's a lot

of room to grow in terms of audience and

you know adoption from new audiences

where's the ceiling do you think well

it's a good question

um definitely there's a huge amount of

growth we spoke on half the world not

really being exposed hugely to the

Premier League so it's a huge

opportunity in that I mean we'd have to

look to we can look to the US to some of

the franchise values um what is the

commanders was it just sold for or is

being said six billion or something so

uh uh and NBA teams you know no not an

NBA team lesson three two three billion

dollars today no matter where you are in

terms of uh of how you're playing and

they're relatively domestic and they're

relatively domestic and so you can

imagine that to have sort of one of the

best franchises and the most talked

about watched sporting league in the

world

um

you're the VC you're gonna have to tell

me uh if you've seen any invention in

the last few years it's a we're not

pricing experts

[Laughter]

there's a big disparity isn't it but we

were saying that you've got a Premier

League club at 150 million you've got a

Premier League club at 6 billion I'm not

sure you have that within maybe this I

don't know I don't have the stats but

I'm not sure you have that in the same

way but you know at the same time if I

guess if you said you'd buy an NFL or an

NBA team 20 years ago for the prices of

uh you know 150 million now you're

you're laughing the difference is you're

talking about franchise systems aren't

your security you know you know that

those teams are going to be playing yeah

you can you know you're you're buying

football clubs without the same security

attributed

um

so it's slightly different I guess isn't

it but yeah there's a Nuance there that

you do have security of of your of

recurring

um top top League uh playing but you

know I I I think that

I I look we're gonna see what Manchester

United sells for yeah we saw what

Chelsea sold for uh I think we'll we'll

see a Common Thread of these franchises

continuing to go on and then and then

the final one for me I promise like do

we find it a bit sad that you know

American PE houses or large American

finances in whatever way are kind of

eating out the English Premier League

and there's a chance that we lose the

authenticity of the toon Army and the

Heritage that we have because American

finances

are buying our leaks

I think I mean look at you can look at

wrexham and Ryan Reynolds and there's no

authenticity lost there so I think it

depends on the owner whether American or

the Middle East or from latam uh I think

if they embrace the culture of the of

the club it doesn't matter where they're

from and I think uh P guys just as well

as private investors can be very good

for the league they come with great

ideas they come with financial

discipline and they come with uh with uh

expertise as well so they can Elevate

the league too

um it depends on on the owner

um and so I think I would welcome

Financial investment from any quarter as

long as they were they understood that

the you know the fans and the community

have to come fast it was probably I mean

that was back to your earlier Point

wasn't it it was about the process that

you have to go through even when looking

at these clubs and making sure you are

aligned to that yeah do you find them

that there is any time where the the

commercial opportunity comes into

conflict with the fans and I'm gonna

I'll use something like I'll use

something like a uh Stadium naming right

yeah there's an example yeah look I

think that that

fans generally appreciate now more than

they ever did the the financial impact

on it and so the more commercial uh

Revenue bring the more you can invest in

the team yeah uh I think that that's

understood more broadly amongst fan base

across the league

um and so yeah that you've got to

respect the heritage of the club and

you've got to respect the heritage of uh

institutions and and things I've been

there for you know hundreds of years 100

years uh but I do think if you

communicate and demonstrate that yeah

we're doing this in order to do this I

think uh fans on the whole will

understand that and I think they want

the best for the club and being in a

financially uh strong position you know

is Paramount to sort of investment in

the team and getting the results and and

bringing them the success that they

they're craving yeah or if it brings

another Alexander East Side they're

probably happy absolutely yeah

exactly you ready to do a quick fire

around I think it's probably time isn't

it do you want to start you go first

well I'm in my first one on any quick

fire around which we wanted to ask was

the best Hospitality yeah

we're talking about the prawn sandwiches

or the atmosphere we're talking about

prawn sandwiches we're talking about the

bar we're talking about the atmosphere

package it up for me I I I'm a loathed

to to give my friend Josh cronker any

any sort of uh uh credit here but the

hospitality at Austin was pretty

delicious yeah why what makes it so good

I I you know what I I think they uh it's

a good spread it's the rain

yeah it's a good spread yeah I looked at

that I think we're gonna get up there

now okay what's the worst hospitality

I won't mention that the the specific uh

name but it was early on in uh in

ownership when we went to an away game

and uh there was it was either Vice

chairman there was a a member of the

board of the opposing team we were

sitting it's a smaller Stadium but I'd

give it away and there was a member at

the board sitting in front of us and he

was

furious at some of the decisions the

referee was making and sort of like

turning to us as uh so I actually had to

swap seats with Amanda yeah to take

closer to him

um and uh and funnily enough uh yeah and

so as as and then he came up to uh

Newcastle at the end of The Following

Season or something couldn't have been

nicer as well so it shows about football

can uh can do to you so passionate yeah

oh yeah I can say that uh what about

your sporting Idol

oh I I got to give you more than one

okay top three

Tiger Woods oh

Michael Jordan

um

I'm a big boxing fan he is the one he

went I actually really respect because I

grew up watching myself all night to

watch his fights Lennox Lewis yeah he's

like his because he wasn't the most

exciting for he would win every match

and I I I I I I I I love this

ruthlessness

um

you know what I'm going to play to the

crowd it's got to be Alan Shearer as

well there we go yeah still holding the

uh all-important record yes exactly

Celestine Barbieri might make an

appearance though Celestine yeah well he

was number two it was a closed number

just for you that you know

I had top trumps and you know shootout

cards okay Panini stickers yeah

all on so rare exactly right

um but uh if we could change one thing

about owning a sports team or a football

team what would it be

um I think well how about that you've

heard of player managers right yeah what

about player owners I mean there was a

there is actually only live footage of

me on on uh St James's Park is

nutmegging

um murder the Kona of Newcastle United

yeah it's got quite a few views though

for me anyway

um and but you know we're all good

that's why dad was facing

no he was he was he was really after the

boy it was it was humiliating for him

actually uh I'm not sure he's ever he's

never been the same again uh but it was

great actually uh my dad yasa and I had

a kick around it was uh it was uh it was

um it was a lot of fun brilliant next 10

years for you obviously outside of

Champions League Premier League let's go

you know personal as well I think I'm

I'm intrigued by obviously we've

mentioned Arena and Newcastle but in the

wider context is there other

opportunities in the sporting context

that you can see on the horizon well

I'll give you the Newcastle but

obviously Newcastle the next thing we

want to be competing at the top levels

of football consistently as sustainably

for me personally like I love a lot of

business and I love sports and so I

think there's a great opportunity to

develop sporting interests not just in

football and racing but maybe to extend

to other businesses as the demand for

Content especially Sports content

increases over the next few years I

think it's a good place to be so I'm

definitely looking for more sporting uh

Investments

across different sports it's it's

normally good to finish on that one but

I'm just too intrigued you can sign any

player in the world like I'm the

Ultimate sports agent so I've got any

player you want who do you sign for

Newcastle today

I'm gonna ask you guys directly to give

your answer first to that and then I'm

going to give you I'm buying time here

oh

I was buying if I was looking at a team

now I'm buying anyone

it's hard again

especially as our transfer targets come

out immediately no okay yeah

I mean if you're dream players in your

transfer targets and that's a good site

right like that okay any player in

history then uh

um yeah if you could bring anyone in

here

you know well I'll answer that too uh

you know who would be great in this team

today because we have two amazing

Brazilian boys uh Bruno gamares and Joe

Linda uh any player from history I'd

love to add Pele into that I know how

much it would mean to those two and then

we'd have like a Brazilian Outpost and

Newcastle be so fun

yeah yeah I thought I mean I would be

going

yeah I can let's get Kevin in next to

gerlington yeah and Bruno right and

really get that Midfield cooking I mean

it's doing pretty well at the moment

right we'll be Shira back be sure about

yeah my goodness you know what that I'll

take it back it's Shira it's just see

Shira score a goal as sort of a known of

Newcastle United football team the

gallery

I'm Alex Ferguson's back yeah you know

what that's what we're going for oh yeah

I feel like I was watching an ABBA

reunion

eyes locked yeah exactly we did it 260

times as well so I mean you think you've

seen it enough yeah no one's no one's

really taking it off well I mean a

Highlander is a is a different Beast

altogether he likes the uh yeah city

cross logo yeah he does and whatever he

does yeah sponsor

and he's like oh I'd love to have them

are you looking for a plug it would

obviously be 20 uh 20 BC but the uh

yeah exactly yeah

by the Harry savings Association

but seriously who would you like to have

uh uh look you know we're grateful for

the sport we've had from Castor I think

Nike Adidas these are all great people

would love to be associated with going

forward too Castle is great I mean it's

obviously taking off in much much more

recent times than the bigger

um providers but they seem to be doing

an amazing job yeah uh I mean they they

they're doing a good job I think there's

been some complaints about sort of fans

not getting their gets into time and

things like that but uh no we're like

we're lucky to have had Castle have been

a good partner for over the years I

think Nike is a big uh business but

there are others you know I wish they

will show a friend Michael Rubin

fanatics fanatics are an amazing

business

um and what he's doing there is amazing

as well and they're really changing sort

of merchandise uh for American Sports

and actually I think that approach to

sort of European Sports as well could be

exciting too so we don't quite know

where we're going with it but uh

definitely there's some really exciting

names out there isn't I've loved doing

this do you have any more questions

because no no I'll leave the uh existing

transfer if you want to hire him you

know

yeah okay

how about that how about you guys come

up for a game all right you're on goal

you take the penalty all right I'll make

sure the ball is correctly on the uh

correctly on the exact spot I'm Gonna

Give You bets on Twitter we have a

decent following on Twitter okay that's

on Twitter if I save it or not okay deal

three home games left so guys you you

you let me know which one three

penalties what is the battle

it's got to be a donations charity yeah

okay donate 5K to charity okay deal I'm

in on this bet guys great they just cut

me out exactly all right so what is the

manual importance

I'm betting that I will save it I'm

betting I'll score it oh yeah betting

I'm definitely betting our score I'll

give you I'll give you odds we're both

taking a penalty against you

I think I'll save his now and they won't

save yours

this one's a striker have you seen Jamie

play all right so this is going on

Twitter

okay done done cheers guys all right

cheers thank you very much well done

thank you