EA SPORTS FC 24 | Official Reveal Livestream

all right

triangles

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from Total football tickets

this

football's DNA

always been in the game

now it's in the name

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the shape of football's future

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on the pitch

in the culture

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triangles

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please welcome CEO of Electronic Arts

Andrew Wilson

foreign

good morning good afternoon and good

evening welcome to Amsterdam considered

by many to be the birthplace of modern

football

and tonight I hope you'll agree we're

going to take another giant leap forward

as I look out of the audience

I see a lot of familiar faces people

who've been on this journey with us for

more than two decades and I know that

what we have on the live stream is many

many millions of people around the world

who have contributed maybe in the most

important Way by playing our game

competing with each other enjoying the

thrill of victory and the agony of

defeat as part of our EA Sports football

experiences

to quote many great people who have come

before me football is life

and as part of that our lives are full

of these stories fueled by football

for me as if you couldn't figure it out

already I grew up on Australia and in

amongst rugby and Cricket

and surfing and other crazy stuff we

played football we call it soccer there

but it was football I played on a great

team with great people who went on to do

some pretty extraordinary things

but what's most important for me for

that time are the friendships that I

forged friendships that have lasted me a

lifetime

As I Grew I went to work at an Italian

restaurant to help pay my way through

high school and college and in addition

to a bunch of very passionate Italians

we had two Turks a Swede a Dane an

Englishman from Blackpool and an

Armenian maitre d who went by the name

of Gino almano not his real name but

that's a different story and Gino was a

very particular character with lots of

very interesting characteristics but the

most important to us was there's a

40-something midfielder which seemed

ancient to me at the time

he was an incredible playmaker in our

Tuesday night public

I joined Electronic Arts in 2000 and I

almost immediately started spending time

in the UK and broader Europe and

ultimately ended up living in the UK for

a stint

in a small studio apartment above a

curry shop which if you're a kid growing

up with not much disposable income has

all kinds of benefits

but for the first time in my life I no

longer had to seek football out I was

surrounded by it I got to go see my

first ever Premier League match

Fulham playing at Loftus Road Craven

Cottage was getting a refit and Fulham

were great but Chelsea was my team

and I've been criticized a great deal

over the years for being a Chelsea fan

for all kinds of different reasons

but for me watching Lampard and Drogba

play was electrifying and I couldn't get

away from the attraction I had to

Chelsea Football Club

but I got to travel around Europe but I

remember being in Munich in the winter

and going to see Bayern play

now I was not prepared for the cold

I get there I have a jacket on I don't

know what the temperature was but it was

cold so I go immediately to the

merchandise stand and I buy Beanies and

scarves and socks and whatever

paraphernalia I could get in my body to

keep me warm

I went to the bar and grabbed a drink

and worked my way to my seat

I put my drink down and began cheering

with my friends and fans around me for

what seemed like minutes

I bent down

to pick up my drink

and it was frozen

as an Aussie kid who grew up on the

beach I'd never seen this kind of

environmental dark magic

so as I stood there clenching this ice

cube shaped as a cup

looking enviously at those around me

drinking warm red wine

I thought to myself

this is football

but it did prepare me for the next

chapter of my football story which was I

got invited to go to Vancouver Canada it

also gets a little cold from time to

time and become part of the EA Sports

football video game team

we were the UN of video game development

we are 19 nationalities speaking what

felt like 20 different languages

and for those of you that were part of

the Journey Back Then the game we had

then isn't the game we have now

and we would come to work every day

United by this one thing this passion

this love that we had for football

and we would challenge ourselves

and ask ourselves the question what

happens if we go all in what if we give

this everything we've got

a time where it wasn't our biggest game

as a company at a time where it wasn't

the biggest sports game in the world but

it was the biggest game in the world and

we felt like it deserved everything we

had and we charged ourselves could we

change the way football video games are

played

well it's 2010 since I was able to work

directly with that team I went on to do

some different things in the company

that ended up here before you today but

as I look back what that team

in partnership with all of you all of

our friends all of our partners all of

our players what that team has done is

truly extraordinary

we have a hundred and fifty million fans

which if you measured us as a country

would make us the ninth biggest country

in the world

last year alone we had nine billion

hours of play

more than three times the viewership of

the world's biggest linear Entertainment

Properties

it's hard to argue that together we came

and we changed the way football video

games were played

but if we let ourselves think just a

little more broadly and a little more

ambitiously and I think about the

evolution of creativity and athletic

performance inside of our game

I think about the fact that many of the

biggest teams in the world in the

biggest leagues in the world use our

game in their youth programs to develop

this great young Talent that's coming up

and if I watch what happens on the pitch

on Sundays

it's hard to argue that maybe just maybe

just a little way

we have changed the way football is

played

but this is not about my story

this is about all of our stories it's

about our Collective Story how we've

come together how footballers fueled the

great things in our lives

collectively we believe in the power of

football

it's the biggest game in the world

but it's more than just a game

today we're going all in again taking

what we believe is one of the biggest

steps possible

we believe that together

we can build the world's largest

football Community where we can connect

a billion fans through play

and just so you know we can't do it

without all of you

so again thank you for being here

welcome to EA Sports FC

welcome to the club

and without further Ado I'd like to

introduce you to president of EA Sports

and dear friend of mine

cam Webber

thanks Andrew and let me echo my thanks

to everyone for being here with us in

Amsterdam and to all of you in the

community that are joining us on the

live stream it means the world that

you're here with us today because this

is for all of you for everyone who loves

football and this is bigger than games

we are here because something about

sport in its purest forms the connection

competition teamwork passion athletes

doing extraordinary things something

about all of that moves us each in deep

and personal ways

that's what's always drawn me to sports

like so many of you I'm sure I played

football as a young kid and as a little

Striker working together with my

teammates on the pitch the build up of

touches combining together to put the

ball in the back of the net I experience

why football really is the beautiful

game and as a Canadian I also grew up

going to Vancouver Whitecaps matches

with my dad that I remember when I was a

little guy and fast forward far into the

future to today and now I spend my

Saturday mornings watching Premier

League matches with my son who also

played football as his first sport as

well and we spent a lot of time playing

our games as well

you know once football is part of you it

never really leaves

football is also where I began with EA

Sports I was part of that un of football

that Andrew just talked about up in

Vancouver I was a little part of that

that was the point where I saw and felt

the true power of football on a global

scale how our studio teams rally to

bring these experiences to life the

Relentless focus on gameplay Innovation

keeping Pace with the real world of

football and reaching to connect players

in all corners of the world

through it all I've seen two things to

be true

one football has a real soul to it and

as fans athletes artists and creators

I'm sure you all feel that too that

Limitless excitement for what could

happen next

two footballs also really about skill

there's a technicality to it but also

there's power and that creates

unpredictable moments

football's never static it's always

evolving always moving and at EA Sports

we carry these two principles as well we

call them authenticity and Innovation

they're Central threads foundational

pieces of what EA Sports is all about

with authenticity we're going to create

FC experiences that champion a new

culture of play through everything that

makes up the soul of football from

athletes to teams to competitions to Fan

communities and with Innovation we're

about to take the single biggest leap in

technology and immersion that

interactive football has ever seen

we've said from the start that we're

building the world's biggest football

club with EA Sports FC and we meant it

that's a commitment to all of you built

on soul and skill of football

authenticity and Innovation growing it

all together

we've got millions of fans engaging with

our platform every day but beyond that

we also recognize our responsibility to

elevate and drive participation in the

sport as well

and that extends beyond the digital

world so with EA Sports FC Futures we

have a 10 million dollar plan to

meaningfully invest in community level

football on a global scale we're proud

to be partnering with football

organizations and icons from across the

globe to inspire young football players

providing access to new and refurbished

pitches drills and equipment and we'll

bring some of these pitches to our FC

game experiences as well

and in partnership with UEFA we've also

developed a series of free training

videos using our in-game skills mode for

young players and Community coaches to

use for everyday training

through EA Sports FC we're able to do so

much more for fans we're partnering with

brands that share our commitment to

Growing the love of football

we've got so much exciting

collaborations coming up and look

forward to sharing more with that of

that with you in the future

so it all begins here in the Cradle of

modern football in Amsterdam

here's a film that that represents the

future of football that we're building

together with our fans and our players

and all of you welcome to the club

[Applause]

30 years of Pakistan to putting you on

the pitch

but it's time to get closer

there we go this is a whole different

game

one Spirit can't be broken

from this close icons become just

teammates

limits look more like milestones

by making that dream move a reality

or sit in a bar for the Next Generation

to beat

the closer you get

the more you start to feel a bit of

Magic the kind of inspires Generations

gives us Legends to learn from and

pushes us to become better

it dares us to take risks and we back

those who do the same

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you can rep your childhood club and wear

any color

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all you've got to do is play that's what

brings us closer closer to each other

the closer to the world's game

I don't need to tell you that though

the part is always happen and you're in

good company

welcome to the club

[Applause]

thanks so much to cam for sharing that

with us a great film showcasing EA

Sports ability to bring fans closer

closer to football closer to each other

and closer to the world's game

it's fitting that we're here in

Amsterdam the home of Total Football

this city has given so much to the game

where there is a Proving Ground for

craves triangular tactics or the

birthplace of Legends like reichardt

Bergkamp and hullit Amsterdam is the

perfect setting for us to launch the

next chapter a VA Sports football

platform the next chapter of the world's

game

authenticity and Innovation as Cam said

these are Central pillars for us and our

network of Partners across the world of

football amazing partners with us here

tonight from UEFA to combo nwsl and

Syria these Partners enable us to

deliver on these core tenants not only

through the licenses and likenesses in

our games but also through the

innovative ways we work together to

engage with fans and bring them closer

to football

EA Sports FC is the world's biggest

football club and we know how important

it is for fans to play authentically

with their favorite leagues teams and

talent so over many years we've built an

ecosystem of more than 300 Partners

representing more than 19 000 athletes

in more than 700 teams across 30 leagues

and in over a hundred stadia incredible

IP from The Passion of the Bundesliga

the power and tenacity of the nwsl and

the Gloria Eterna of the common ball

copper Liberty tourists here with us

tonight are the trophies of the world's

greatest football competitions

representing the hopes and dreams of

fans all over the world

but you might have noticed there are a

few items missing which suggest some big

and exciting news for our fans so much

news in fact that I'm going to need some

help in sharing it please welcome to the

stage an incredible athlete you wait for

Women's Champions League winner an EA

Sports Ambassador Alex Scott

foreign

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thank you that is really heavy you know

wow love the chair from down here thank

you very much DJ I thought I'd bring

that with me thank you is that all right

that's good we needed it if we needed it

it's such an amazing experience playing

in the competition winning it and DJ you

know I actually managed to score a goal

back in 2007. brilliant I just thought

I'd put that one in there but the women

Women's USA Champions League made its

debut for EA Sports this season and we

know the response from players has been

incredible we've got Laura Georges we've

got Kelly Smith here in the room as well

so it's amazing give them a cheer

everyone in the building tonight

and we also know that the Women's

Champions League is made up of teams

from all over the phenomenal women's

leagues across Europe two of them which

already exist in the EA Sports

experiences through England's WSL you've

got France's division one the feminina

but tonight everybody I am thrilled to

confirm that EA sport is adding two new

women's leads to FC 24. pop on now

yes good Alexander we've got Spain's

Liga f with massive clubs like Barcelona

Real Madrid you've got Germany's Frau

and Bundesliga featuring giants like

Bayern Munich and Wolfsburg all entering

the game for the first time I love that

whoop over at the back what else do we

have to share DJ well last week we

unveiled our incredible new partnership

with La Liga it includes naming rates

for both leagues nice long-term licenses

for our games and a joint commitment to

supporting Grassroots football in Spain

via our FC Futures program La Liga EA

Sports is the Pinnacle of Spanish

football and one of the most watched

leagues in the world we're very grateful

for the deep and expensive partnership

we share with the La Liga team and all

their clubs and to celebrate this on

behalf of our players we wanted to ask

someone who spent a little bit of time

with the trophy to join us up here

please welcome to the stage a man with a

velvet first touch FC icon and Ballon

d'Or winner Luis Figo

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it's a very nice trophy very nice it is

very nice thank you Luis thank you so

much thank you for joining us

Alex yes what's next there's more

there's more open more around the club

okay

well one of the most loved competition

in global football is the Premier League

played by millions of fans across all of

our experiences so tonight EA Sports can

proudly confirm they have signed an

exclusive multi-year agreement with the

lead to authentically represent every

single athlete club and Stadium across

the FC portfolio for years to come now

I'm just going to put it out there I'm

not necessarily a fan of this club we

all know where my heart is but Andrew is

but I am a huge fan of this player

please welcome to the stage everyone

four-time winner of the Premier League

and he is a Chelsea Legend it is Didier

Drogba

oh

Mercy

we'll see

is that cool yo

yeah come on everybody

I'm just sure yeah yeah

all right this final competition sits at

the Pinnacle of men's European football

it's the ultimate expression of glory

and winners write their names into the

fabric of football

eternity alongside the liberatorres it

stands separate in the pantheon of

prizes available in club football and

I'm thrilled to announce tonight that EA

Sports has entered into a new exclusive

agreement with UEFA to share it with FC

players for many years to come for this

one we'll let the choir do the talking

all right

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foreign

thanks man

come on

I think we need another one everyone

Ronaldinho can you get any cooler than

that

okay EA Sports invest in these

Partnerships for the benefit of football

fans everywhere and in the name of

unrivaled authenticity this incredible

lineup of trophies right behind us and

the exceptional lineup of Partners on

the screen behind me right now represent

the stories of football fans everywhere

this lineup is only possible through EA

Sports and they will all be a part of FC

experiences

we know how important it is for

authenticity for our fans to play with

their favorite athletes teams and

leagues however they choose to play and

that's why we're so energized by the

network we've created across the entire

world of football thanks to Alex Luis

Didier and the one and only Ronaldinho

for helping share this news with us this

evening and now here to share how we'll

represent all of this for all of you is

Nick lottica the GM of EA Sports FC to

showcase the Innovative and all-new FC

24.

absolutely incredible thank you DJ on

behalf of our development teams and

partner Studios all around the world I'm

honored to share with you the

interactive future of the sport we all

love when considering what matters most

to you our fans in mc24 we established

two clear directives driven by the

pillars of authenticity and Innovation

number one to create experiences where

previously never before possible for us

to achieve and number two to build from

our 30-year Foundation of innovative

gameplay to bring you even closer to the

world's game so let's get into it let me

show you our most authentic football

experience yet built with the best fans

leagues and partners let me show you FC

24 and the FC brand ecosystem its

foundation

FC 24 is built on a trinity of all new

technology that revolutionizes gameplay

let's start with hypermotion V this is

the biggest step change in any EA Sports

Game possibly ever

hypermotion V utilizes volumetric

capture from more than 180 matches to

build the most precise animations ever

we can now see a play happen in real

time in the Champions League and within

days have those animations in our engine

ready to drop into the game for you

you'll remember this iconic gold from

erling Holland in the Champions League

now an animation in game thanks to

hypermotion V

this is the first time we've been able

to capture direct from live professional

matches and that gets you closer to the

real thing than ever before

next the frostbite engine is always

evolving and this season is no exception

it's been totally overhauled and you

just saw what it can do in the trailer a

few minutes ago

so what's powering frostbite are all new

EA Sports Sapient technology which

delivers body forms 10 times more

precise than previous iterations and

measures movement to the smallest detail

so player likeness is unmatched

you can see here in the animation of the

kids

GPU cloth finally models the fits of

modern football

now you can see player athleticism as

kids respond to players as they move

and frosty frostbite Powers an all-new

matchday experience as you see here

Dynamic match intros and match day menus

will showcase never before seen angles

of the action including new footage of

pundits and commentators now that's a

lot we have one more to highlight

our third piece in the Trinity of

technology is play styles

optimized by opta as many of you know

opta has been the industry leader in

understanding player data for 25 years

with this collaboration

we've equipped footballers with their

signature abilities and we're calling

those play Styles so Sam Kerr without

play Styles might miss the target Sam

with the Finesse finishing play style

clearly finds the back of the net take

it from me this is the best gameplay

we've ever had and we also have massive

news in our modes it starts with

Ultimate Team but I'll let someone much

more qualified tell you a little bit

about it

hey Nick EA Sports and everyone in

Amsterdam and all the people watching I

wanted to say congratulations on the

reveal of FC I'm gutter to not be there

but very happy to be an official

Ambassador for EA Sports and I'm so

proud of the Development Across the

women's game especially to hear and

announce the massive news that women's

football will be an ultimate team this

year

congrats again Nick and EA Sports FC

team hope you all have some time to tune

in to cheer on the lionesses with me

soon all the best

[Applause]

thank you Leah ultimate team is the most

played mode where you build your dream

Squad the big news that Leah just broke

women's football is coming to Ultimate

Team

this is the biggest player pool we've

ever introduced including Heroes icons

and six different competitions unlocking

the most Squad building opportunities

you've ever had

an ultimate team is also introducing

Evolutions allowing you to upgrade

players throughout the season based on

your play so you can build true unique

Club Legends in your squad

our Focus for fc24 is only matched by

our ambition for the massive FC

ecosystem that includes online mobile

tactical and FC Pro later in September

when it updates FC online will be a part

of the Asian games that's exciting news

as it's the very first time video games

will be recognized as an official sport

FC mobile delivers a whole new feature

set to its growing base of over a

hundred million fans with an update to

come later this fall

we're also expanding our mobile offering

with FC tactical a turn-based strategy

game offering entirely new ways to

experience the world's game

this next one is long overdue FC Pro is

our all-new EA Sports platform the

Esports platform excuse me built with

our league partners and our Pro players

we've never been able to do this

FC Pro simplifies the path to the finals

that puts all players in a single

competitive structure culminating in the

FC Pro championship

and finally we're expanding the FC brand

and ecosystem in entirely new ways we're

very very early on with many different

projects and there's a lot to get

excited about

okay

let me just say thank you thank you to

all of you FC is a platform intended to

grow the love of football and it's

created by

for and with our entire worldwide

community

c24 will launch globally on September

29th and get Early Access on September

22nd if you pre-order the ultimate

edition and now without further Ado here

is the world premiere of EA Sports fc24

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enough

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America

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all right

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foreign

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absolutely love it and we're not done

just yet we have one last thing

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thank you

everyone welcome erling Holland to the

FC family

thank you

congratulations erling it's been a

remarkable Season Premier League goal

scoring record the treble

we're so so proud to have you Grace the

cover of this very special FC

[Applause]

what do you think how did we do

no I like it I have to say it's not bad

no I really like

oh first of all the picture is really

nice from the game why it's got five

goals so that's a good start

and also uh I mean it's a dream everyone

knows that as a footballer and

everything it's a dream

for every single guy that plays football

uh and then to be to be able to be on

the cover is uh

it's really nice so so I'm really happy

and uh yeah it's a it's a really proud

moment

foreign

for joining us on this memorable day

thank you everyone that's the end of the

show goodbye from Amsterdam

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