What is OTT and How Does it Work? Over-The-Top Explained
Published July 22, 2023, 1:25 p.m. by Monica Louis
What is ott and how does it work? In this video, I'll cover all things over-the-top (ott) streaming and how you can start your own streaming service.
We'll go over what ott is, why it's relevant, and how it can transform your business.
We’re in the middle of the ott revolution, The video streaming world is experiencing a growth spurt, unlike anything we’ve seen before. There’s been a 30% worldwide increase in people using an ott streaming service just in the last few months.
According to the Digital Marketing Outlook, the number of people worldwide that are using ott video streaming services is set to grow 25% by 2025.
And, if you’re on the fence about getting your video content online, this video just might change your mind.
By the end of this video, you’ll understand these 3 things:
1️⃣ What exactly over-the-top (ott) is
2️⃣ Why it’s considered the future of video content consumption
3️⃣ And how ott can help you make money
But what is ott? and how does ott streaming work?🤔
ott stands for over-the-top as a reference to the way viewers skip the traditional cable, and stream video content and other media -- via the internet -- straight to a device like laptops, smartphones, ott boxes, or smart TVs.
Even though ott has been around for a while, it’s just now becoming mainstream enough to earn its place in the media.
And I noticed that there’s a ton of confusion about some key terms that get mixed all the time.
These are:
🔵ott devices
🔵ott streaming service or content providers
🔵ott apps AND
🔵ott platforms.
It’ll make sense, I promise 😉
Let's get started:
0:00 Intro to ott Streaming
0:59 What is ott?
1:50 ott Devices - What they are and how they work
2:14 ott Streaming Services & Content Providers
3:30 ott Apps - What is an ott Video Streaming app?
4:07 ott Platforms Explained
4:36 What is ott so relevant?
6:36 How can ott transform your business?
👉 Check out Uscreen to learn more about how you can launch your own ott Streaming service: https://uscreen.link/pj-yt
🌐 Learn more: pjtaei.com
👨💻 Have any questions, tweet at me: @pjtaei
🚀 Let's connect on LinkedIn: https://www.linkedin.com/in/pjtaei/
Stay tuned for more awesome content like this.
You may also like to read about:
