Latest TikTok trend breaks movies, TV shows into parts, drawing millions of views

there are new concerns about copyright

violations concerning a new phenomenon

that's playing out on Tick Tock entire

movies and TV shows being chopped up

into small little segments and excerpts

and posted to the app

thank you so much for the work you did

last week now I insist that you take

this thank you

what work did you do last week young man

nice job with those weeds yesterday is

five dollars okay

snippet of the Show Malcolm in the

Middle the clip we're just playing part

of it it runs two minutes but actually

the whole episode even movies hours long

you can find on the platform so our

senior entertainment reporter Jackson

Weaver has been looking at all of this

Jackson with us live this morning great

to see what exactly is going on here

Jackson why is Tick Tock becoming a

movie platform uh when you said I've

been looking at this I have also I've

been researching it that's true but I

also have been kind of just assuming it

massively I was getting a little

distracted there when you played that

clip but um the reason it's happening is

Tick Tock has recently also or the past

couple years it has upended the music

industry it's algorithm it's suggestion

algorithm has taken away the need for

newness for something to be popular you

know we talk about new movies new songs

etc etc specifically in music the

catalog music category has jumped up to

70 percent of total music sales

eclipsing new music and now a similar

thing is happening for movies and TV it

seems strange but you'll you'll chop up

some of these movies some of these TV

shows Malcolm in the Middle is a huge

one seventh heaven is having a big

moment for whatever reason the Temple

Grandin movie is one that I've been

seeing a lot of they're being chopped up

into 10 20 100 parts and then people are

being delivered them in completely

random order and they're racking up

billions of views

so billions so this is a big phenomenon

then yeah it's absolutely a big

phenomenon and you know it's something

that as I said I am guilty of doing even

as a question why I'm doing it you might

remember I was on uh the show a few

months ago we're talking about sludge

content which is the tick tock

phenomenon appearing existing media

media with inane crafts on the same

screen just to keep your attention

hooked and now a similar thing as I said

is happening for movies and TV I'm

actually working on the story alongside

my colleague our good friend Eli glasner

he went out into downtown to Toronto to

see how many people we can ask to see

who are doing this and it you would be

surprised I think to see how many people

are actually engaging in this

you just watch One Clip and then you get

invested and it's like you just scroll

through the whole movie they usually

like post stuff that is like really

entertaining and like it could be

something that's like a Turkish drama

series that I would never watch on my

own but somehow I find it on Tick Tock

and then I can't stop watching coach

from TV shows just like little ones but

yeah after you watch one it's like you

can cannot stop watching them it was

already there for me and it was

accessible I was like it was kind of

like pirating really quicker you know so

it was just there it was easy

now in that last clip you saw that that

young man was mentioning it's like

piracy and of course that's what's going

on here it's not something that we

haven't seen before of course if you go

to other social media platforms there

are some clips of existing media on

there but somewhere like YouTube is

different in the sense that when you go

to YouTube majority of the time you're

typing something in looking to find a

specific video which may have made it

more of a target for copyrights holders

to try and take down their existing

media YouTube has a copyright claim

system that many users have actually

called abusive that it's so in favor of

people making copyright claims now as I

said Tick Tock is more just about

Randomness you're not really going on

there to find a specific thing you're

just being delivered whatever its

algorithm decides you might want to

watch for that reason it's probably

slipped on the radar a bit in terms of

copyright takedowns people who own this

media trying to get it taken off of the

platform though we did talk to tick tock

and they said that they do have uh

programs and software that they're

developing to be even more advanced at

detecting existing IP on the app now

another concern though is what this will

mean for the future of TV and movies as

I as I noted music has already been

upended a lot of music is being made to

kind of fit on the app so it has an

interactive moment something that will

blow up and go viral we talked to an

English Professor a social media expert

by the name of Neil schminsky and he was

saying that this could lead to the

mummification of TV so you'll make a

movie or a TV show and it won't be

designed to tell a good story it'll just

design to have an interesting little

moment that might blow up on the the app

which is something that we've actually

already seen many are seeing on

Wednesday on Netflix