Published June 5, 2023, 5:22 p.m. by Jerald Waisoki
We take a look at German Champions Bayern Munich's recent financial performance to gauge their domestic and global standing. There are myriad interpretations of this situation, and we'd love to hear your alternative thoughts in the comments below.
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Bayern Munich have won the Bundesliga
for the last four seasons in a row and
11 times in total since the year 2000.
That success is reflected off the pitch
in their financial accounts. For the
2015-16 season, Byern recorded a total
revenue 592 million euros. This breaks
down into a 122 million in
matchday income,
148 million in broadcasting and
a huge 342 million euros in commercial
income. Domestically Byern dominate in
this area. Their 592 million-euro revenue
is over double that of Borussia Dortmund's,
the second-highest generators of revenue
in the Bundesliga. Beyond Dortmund the
picture is even bleaker and worse the
gap is growing. Byern have also steadily
grown in profitability recording a 54
million euro profit before tax last
season following improvements every year
since 2009.
Despite this Bayern are still falling behind
Europe's elite. The 2014-15 money league
place the German champions in fifth
behind Real Madrid, Barcelona, Manchester
United and PSG. The
principal reason for this is Bayern's
relative lack of broadcasting income. The
club fall to 12th in Europe for television
revenue, surprisingly behind Roma, and
Everton and Tottenham despite both
English clubs not featuring in the
Champions League. In fact from domestic
league income alone the Bundesliga
Champions earn less than the team
finishing last in the Premier League.
The Bundesliga has recently signed a new
TV deal due to start in 2017 which will
greatly increase the total earnings, but
remains insignificant in comparison to
the Premier League's current deal. A
contributing factor in the Bundesliga's
lower broadcasting income is a lack of
overseas interest. The Premier League
will earn over 3 billion pounds
from overseas television deals
throughout the course of the next three
seasons; around 40% of the
total haul. Each season this is worth
around 1 billion pounds to the league.
Estimates for the Bundesliga overseas
earnings in the deal beginning 2017
projects worth of around just 240
million euros per season; significantly
less. One potential reason for this
shortfall is ironically Bayern's domestic
dominance due to the club's massive
advantage, the Bundesliga can be
perceived as boring. The lack of
competitiveness relative to alternatives
such as the Premier League may actually
be hurting the league's overseas appeal.
This leaves Barern Munich in a difficult
situation. They struggle to compete
financially with Europe's elite due to
their relative lack of broadcasting
income, yet this lack could impart be
down to their total domestic dominance.
This could be described as Bayern's glass
ceiling.
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