Published June 5, 2023, 8:20 a.m. by Naomi Charles
ericsson has partnered with vbh in order to bring the personalized television experience using iptv technology. Where your media is available in the highest quality, at anytime, anywhere and on any device you're currently using.
As television moves from a one-way channel towards digital, two-way networks, a new time and place-shifted, interactive and personalized experience will forever change TV. Todays viewing habits and web experiences are merging. We use search engines to find what were looking for and then just click on the things that interest us. And viewers are already participating in programming and content production which makes watching TV an individual and personalized activity.
Interactivity, along with content, is now a driving force. And when we can watch TV anywhere on all types and sizes of screens well witness the birth of an entirely new mass market for TV programming, advertising, interactive games and other services."
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