Published May 9, 2023, 3:40 p.m. by Bethany
1. Understand your target market: Who is your ideal customer? What do they care about? What are their concerns? Once you have an understanding of your target market, you can start to craft a marketing strategy that is specifically tailored to their needs and interests.
2. Build a strong brand: A strong brand can help you attract new customers and retain existing ones. You need to create a name and image that customers can trust, and that reflects your values and mission.
3. Create a compelling marketing message: Your marketing message should be clear, concise, and easy to understand. It should explain what your product or service can do for your target market, and why they should choose it.
4. Create compelling visuals: Your marketing materials – including your website, brochures, and advertisements – should be visually appealing and easy to understand. They should communicate your brand message in a clear and concise way.
5. Implement a marketing strategy: Keep track of your progress and make adjustments as needed. plan and execute a well-executed marketing campaign that will help you reach your target market and achieve your business goals.
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do you want your marketing to take off
and get more of your ideal new patients
well i'm going to teach you how but
first my name is tristan bond i am ceo
of practice acceleration and what we do
is we help great health care
professionals to create thriving
businesses
with an emphasis on building a business
that doesn't depend on them
[Music]
alright so we all know that marketing
drives a successive practice
whether you're a physical therapist or a
chiropractor podiatrist dentist or
any other type of healthcare
professional marketing is the fuel
that drives your business forward and i
want to help you to take your practice
marketing
to that next level with these five tips
let's go
number one be valuable with your
marketing content
actually add value don't hold your best
knowledge back
when people actually come in to see you
at your practice
lead with your best stuff then people
will choose you
now most people don't share enough of
the best knowledge or expertise
make sure that you do you want your
marketing to be so
good that it actually helps people even
before they choose to become a patient
of yours
number two be frequent frequency matters
on average people need to see you 14
times or more before making a buying
decision with you
most practice owners they don't market
enough if you're
stop and start or you've got a low
frequency with your marketing
you won't ever be front of mind for your
patients enough
now whatever you're doing right now ask
yourself could you do more now i'm
betting that you could
and you'll be rewarded when you do that
number three
all right this is a big one and this is
the area that i feel
most practice owners could do a lot
better with
stand out make sure that you and your
message
really stand out look it's a busy
marketplace and
you've got to stand out from your
competitors so put in the effort with
your branding
share your honest opinion and your
content you don't need to blend in
share your personality when you really
enjoy presenting your marketing content
your audience will enjoy hearing it from
you you're going to stand out you'll
connect more
and your audience will choose you over
your competitors
number four ask you have to ask
you have to lead your audience what i
mean is always add a call to action to
your marketing
so that they can take that next step now
i'll give you an example
at the end of this video look if you
don't add in a next step
you can spend all this time creating
amazing content that your audience will
consume and enjoy
but it still won't turn them into
patience for you
you must add in a call to action and my
fifth tip is this
let go of the fear you need to know that
by marketing
that is how you grow your business that
is how you'll help more people that's
how you help more patients
so let go of that fear most people tell
me they're worried about the comments
that they'll get on social
media or even things like what will
their peers think of them look let go of
that and just
focus on helping your audience hey i
hope you found this video really
valuable
please give it a thumbs up below and
subscribe to my channel to grow your
practice
and if you want to connect and find out
how we can help you to grow your
practice
there's a link below click that link in
the description and book a call
thank you so much for watching and i'll
see you on the other side
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