Modern marketing: Science, art, craft
Published May 15, 2023, 1:20 a.m. by Arrik Motley
In the modern world, marketing is both an art and a science. The science of marketing is the study of how marketing techniques are used to influence consumer behavior. The art of marketing is the application of these techniques to create a successful marketing campaign.
marketing science is a relatively new field of study that began in the early 20th century. Early marketing scientists were interested in understanding how advertising and other marketing techniques could be used to influence consumer behavior.
Today, marketing science is a mature field of study with a strong theoretical foundation. marketing scientists use sophisticated statistical techniques to analyze data and test hypotheses about how marketing techniques influence consumer behavior.
The science of marketing has important implications for the practice of marketing. marketing campaigns that are based on sound scientific principles are more likely to be effective than those that are not.
The science of marketing can help marketers create more effective campaigns by providing insights into how consumers think and behave. Additionally, the science of marketing can help marketers design better products and services that are more likely to be successful in the marketplace.
The science of marketing is an important tool for any marketer who wants to be successful in today's competitive marketplace.
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I think in the modern area best practice
retail
branding and marketing combines the
three ingredients of science art and
craft so first you just need to
understand the environment your
consumers your customers you are
competitors the consumer decision
journey is just getting more and more
complex so you need to get the facts
right in place for accelerating your
growth story in the market second
dimension and we shouldn't forget that
we would call us so art is really
putting the knowledge which you have
collected in the science dimension
together to a distinctive compelling
value proposition and implementing that
value proposition in a very consistent
way and of course compelling way across
all customer touch points and that leads
then to the third dimension which is
craft because whenever you have a great
knowledge about what the market and your
competitors or customers look like plus
having even developed a fantastic
compelling value proposition in a super
creative way but simply don't execute
accordingly you will fail remember the
next stores just one click away so it's
easy to switch in the new world do we
tailor and that's your brand and your
heritage about the company gives you a
strong differentiator and makes you
distinctive even in the changing
landscape
you
