Digital Marketing In 5 Minutes | What Is Digital Marketing? | Learn Digital Marketing | Simplilearn
Published May 15, 2023, 1:20 a.m. by Arrik Motley
Digital marketing is the process of marketing a product or service using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and any other digital medium.
The key objectives of digital marketing are to attract customers and convert them into leads, customers, or sales. The main goal of most digital marketing campaigns is to increase brand awareness or drive conversions.
Digital marketing can be done through a variety of channels, including search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, social media marketing, email marketing, and mobile marketing.
Search engine optimization (SEO) is the process of optimizing a website for Google search with the goal of earning higher web traffic levels and improving the visibility of the site.
Pay-per-click (PPC) advertising is a form of digital marketing in which advertisers pay a fee each time one of their ads is clicked.
Content marketing is the process of creating and distributing high-quality content to attract and retain customers.
Social media marketing is the process of using social media platforms to promote a product or service.
Email marketing is the process of sending marketing messages via email to a group of potential or existing customers.
Mobile marketing is the process of promoting a product or service on mobile devices, such as smartphones and tablets.
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