Inside Simone Rocha's All-Female Fashion House | In The Studio
Published May 25, 2023, 6:20 a.m. by Monica Louis
Simone Rocha is one of the most celebrated young designers in the fashion world today. Her unique, all-female fashion house is based in the studio where she works with her team of talented designers. The result is a collection of beautiful, one-of-a-kind clothing that is loved by celebrities and fashionistas alike.
Rocha was born in 1985 in Dublin, Ireland, to an Irish mother and Chinese father. She grew up in a creative household; her mother was a milliner and her father was a tailor. She began making her own clothes at a young age, and went on to study fashion design at the National College of Art and Design in Dublin. After graduation, she moved to London to pursue her dream of becoming a fashion designer.
Rocha's first collection was shown at London fashion Week in 2010. Since then, she has gone on to show her collections at Paris fashion Week and New York fashion Week. In 2013, she was awarded the prestigious BFC/Vogue fashion Fund prize.
Rocha's designs are known for their feminine, romantic aesthetic. She often uses delicate fabrics and lace in her collections, and her signature style is a mix of vintage and modern influences.
Rocha's clothing is loved by celebrities and fashion insiders alike. Her fans include actresses Keira Knightley and Rooney Mara, and supermodel Karlie Kloss. Rocha has also been tapped to design clothing for high-profile events such as the Met Gala and the Cannes Film Festival.
If you're looking for beautiful, unique clothing, then Simone Rocha is the designer for you. Her collections are sure to impress, whether you're wearing them on the red carpet or just out for a night on the town.
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I was never a girly girl.
I think femininity today is about practicality and reality.
We are actually a studio of all women,
which just kind of naturally happened.
It's really empowering, actually,
because being a woman, designing for women,
you'd think that a lot of women are part of the process.
And that's actually the case in this building.
This is the only room in the building which has four walls
and a door, so it's quite private.
This is my golden Irish potato, because I'm Irish.
This is my lucky money.
I was very fortunate to grow up in his studio.
It was my absolute favorite place to be.
I don't do mood boards for a collection, but on this wall,
I have things that are always inspiring me,
or that I'm connected to, like Louise Bourgeois and her big
pink boobs —
which is so amazing, because it's something very feminine,
but they're hard, and it's very sculptural.
I love that contrast.
When I'm in here, it's usually when I have my little sticker on the door,
like do not disturb, which most people ignore.
So this is our sample room, where we do all
our construction of the garments,
and all our pattern cutting.
We're working on all our invitations for the show.
But this season, they're all stitched within the studio.
So you can see the girls here are working on it now.
And then inside here, you can see we're doing handwork
on the collection.
I did one show eight months pregnant,
so it was impossible for it not to really influence
the collection.
We did all these red drippy earrings,
which were supposed to almost be like blood.
And it was all very, very grotesque.
Yeah, but it's a reality.
I want to be very honest with what I do.
I don't want to create a fantasy.
I want to tell a story, and I want to create an emotion.
I really love working alongside my mother.
She is kind of my partner.
And what I've really learned from her is her attention to detail,
and that refinement and elegance is something that is so her,
and something that I love working with her on.
I do feel that slip is very dark.
True.
The fashion industry changes all the time.
Whatever you do is always going to be going in or out
of fashion at some point.
I'm very lucky, because I have grown up around it.
I've seen the industry in so many different guises that
it's given me the confidence to go,
this is how I want to do it.
