Football sponsorship deals #entertainment #business #finance #sports #football #soccer
Published June 12, 2023, 11:20 a.m. by Naomi Charles
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what is a brand endorsement or
sponsorship deal it's when an athlete is
paid to wear a particular brand and or
promote a product via social media
platforms Tick Tock Instagram Twitter
Etc take for example Neymar's
astronomical deal with puma in exchange
for having to wear the brand Neymar
earns money now what does Neymar have to
do he has to wear Pima boots wear Pima
tracksuits merch promote the brand as
much as reasonably possible and not be
seen wearing other brands or competing
Brands within reason now what's in it
for Puma well having an attachment to
one of the best footballers on planet
Earth allows them to sell merch to a
wider audience or potential Neymar fans
if you were on the fence about puma and
undecided on whether to buy Puma boots I
know that as a child if I wanted to
emulate Neymar's playing style I would
have probably bought the boots that he
wore on the premise that Neymar wears it
and he can do X skill so maybe I'd be
able to do the same I know it's how
simplistic and stupid but that's how the
lessons think sometimes
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