Published June 12, 2023, 3:20 a.m. by Courtney
Measuring fan experience is inherently tricky as no fan is the same. However, no matter the sport, a fast and rich data set can improve any fan experience. 📈
NTT DATA is reinventing fan experiences across the globe, including elite sporting events from the Tour de France to The Open, by creating an additional layer of exceptional data analytics and insights.
🆕 The latest example of this innovation comes in the form of our revolutionary Digital Twin technology, that is set to be debuted at the 150th Open at St Andrews.
✍ Find out more about our partnership with The Open and the R&A here 👉 https://www.nttdata.com/global/en/about-us/ntt-data-the-open
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[Music]
sports are fast
and furious
precise
and hard hitting sports can be a slog
or elegant
but sport is always
always about the fans
all across the world ntt using
technology to shape the future of sports
and bring fans closer to the action
[Music]
what i love most i think just that human
interaction with the machine and both of
them having to have a perfect day to
celebrate winning the indianapolis 500.
what i love about the sport today is
there's still those elements of why we
were built to test technology and no
place is better to test new technologies
than the indycar and the indycar series
but then in the venue as well making
sure our customers feel that technology
experience as well
you can't see the whole track so you
don't know what's happening if you're
sitting in turn one what's happening in
turn three
[Applause]
[Music]
that's been really exciting to be able
to have a partner that has the knowledge
that has the experience
that has the desire and the passion to
know just as much about our sport as we
do
bringing all of that together makes that
experience better for our customer the
customer really feels engaged and they
walk away feeling like they got insider
information that at the end of the day
makes the experience so much better and
i got a better chance of getting them to
come back and enjoy the indy 500 again
[Music]
what i love in youtube this is the
technical challenge every day and when
you are talking about the technology
when you are explaining that every day
all the infrastructure all the system is
moving
he's shutting down
moving during the night re-lighting in
the morning it's it's really complicated
it's really complex we absolutely need
to be agile to be scalable it's always
inspiring to see that we can
push the buyers go further together and
create new ideas we need to
connect we need to engage with all these
kind of fans
with the smart stadium we can create
even more connection between people who
are on the road and people who are
watching the tour de france in front of
their tv or on their mobile this is the
the concept of a smart stadium a lot of
services has been deployed in feed
stadium for uh for the fans and our idea
is to build the same time of experience
but
outdoor
in the middle of nowhere i would say
give more services to the people you
need to download virtuality reality
application for localizing the race and
thanks to ntt you are definitely
more part of the tour than before close
to the
spirit of the truth of course we are
just building something that doesn't
exist for the moment
[Music]
what i personally love about technology
is definitely the social connection that
technology can
create that's a part of the greatness of
the tortoise falls
[Music]
mlp and ntt have partnered to contribute
mlb's further success by accelerating
the future of smart sports and by
providing a new fan experience of
watching sports through technological
innovation that transmits the experience
of watching dynamic mlb baseball to
remote locations in real time
well ntt data and the open have now had
a 10-year relationship which is is great
10 years has flown by and i'm delighted
with the innovation ntt data has bought
the open has really brought the
championship to the forefront of sport
with with everything they do for us
giving the spectator and the fans as
much information on the course so they
can watch
live tv
on their app and they can track all the
scores of all the players they can see
the the most birdied hole the most
difficult hills everything is better for
the fans and great for the open
ntt
shaping the future
of sports
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